Sales & Marketing Director

About the role

The Family Advocate is the sales leader that drives occupancy and revenue in a Bickford Branch while maintaining a high degree of empathy and compassion for the senior and their family as they journey through the effects of aging.

Responsibilities

• Conduct exceptional, highly personalized tours and unique lead follow-ups to prospective residents and family.
• Manage the customer relations management tool (CRM) to ensure follow-up is documented and organized.
• Ensure Branch staff are appropriately trained to engage in phone and tour hospitality.
• Help to manage the move-in process to ensure a smooth transition for residents and their families into the Branch.
• Identify and build relationships with community professionals to maximize referred leads.
• Ensure Branch is appropriately staged to maximize the customer’s experience.
• Ensure weekly and quarterly goal-setting meetings are completed with members of the Branch Leadership team.

Qualifications

• High-school diploma or GED required.
• Bachelor’s degree in sales or marketing preferred.
• Experience in senior housing sales leadership is preferred but not required.
• Proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel), with the ability to learn new applications.
• Possess written and verbal skills for effective communication.
• Competent in organizational and time management skills.
• Demonstrates good judgment, problem-solving, and decision-making skills.
• A valid driver’s license and a driving record consistent with Bickford’s insurance carrier guidelines.

Benefits

• Full suite of benefits options that vary based on employment status.
• Full-time employees are eligible for all benefits (medical, dental, vision, and voluntary products).
• Part-time employees (29 or fewer hours per week) are eligible for Voluntary Life, Voluntary Short-Term Disability.
• Benefits start the 1st of the month following 30 days of employment.
• Prescription savings plans.
• All employees are eligible for 401(k) with employer match.
• Pay available daily.
• Bonus eligible.