Sales Manager - New Home Sales

Overview & Position Summary

This position leads community sales operations by managing and developing a high-performing sales team to achieve sales targets, deliver an exceptional customer experience, and maintain operational excellence. The role oversees day-to-day sales activities, monitors performance metrics, ensures alignment with company sales processes, and collaborates with cross-functional partners including construction, marketing, and design.

Primary Responsibilities

• Lead, supervise, and develop the sales team to achieve community-level and divisional sales targets.

• Monitor and analyze sales performance, conversion metrics, and community activity to identify opportunities and address potential risks.

• Establish and execute short-term operational plans that support traffic conversion, customer engagement, and pipeline management.

• Oversee sales office readiness, model home presentation, and the delivery of a professional and welcoming customer experience.

• Partner with cross-functional teams (construction, marketing, design, mortgage, and title) to ensure alignment on schedules, pricing, product information, and customer needs.

• Provide coaching, mentorship, and training to sales team members, including onboarding new hires, role-playing, and field shadowing.

• Resolve escalated customer issues by applying advanced knowledge of processes, policies, and customer expectations.

• Conduct market and competitive analysis to inform sales strategy, pricing, and promotional activities.

• Contribute to continuous improvement by recommending enhancements to sales processes, team communication, and customer experience initiatives.

• Support community marketing initiatives, realtor engagement, and new community openings or phase releases as needed.

Education & Experience

• Required:

  • Bachelor’s degree OR equivalent combination of education and experience.
  • Minimum 4-6 years of experience in new home sales, real estate, or a related field.
  • Experience supervising or leading sales professionals or support staff.

• Preferred:

  • Experience in homebuilding sales management or community-level leadership roles.
  • Familiarity with CRM systems, sales reporting tools, and contract processes.
  • Experience supporting cross-functional planning and customer experience initiatives.

Skills & Competencies

• Strong leadership skills with the ability to coach, motivate, and develop a sales team.

• Advanced understanding of sales processes, customer engagement, and operational requirements.

• Ability to create short-term plans aligned with community goals and market activity.

• Strong problem-solving, analytical, and decision-making skills.

• Ability to ensure compliance with policies, procedures, and company standards.

• Effective communication and collaboration skills across functions and leadership levels.

• Strong organizational skills with attention to detail and accuracy in documentation.

• Proficiency in CRM systems, sales tools, and reporting platforms.

• Ability to manage competing deadlines in a fast-paced environment.

• Customer-first mindset with a focus on driving high-quality interactions and experiences.

Working Conditions

• Work is performed in community sales offices, model homes, and general office environments.

• Regular movement throughout homesites and community spaces is required.

• Weekend work and flexible scheduling aligned with customer traffic and sales needs are expected.

• Limited travel may be required for meetings, training, or cross-functional coordination.

Physical Requirements

• Ability to walk through model homes, construction-adjacent areas, and community spaces.

• Ability to sit or stand for extended periods during customer interactions or administrative tasks.

• Ability to lift and carry light materials such as brochures, signage, or supplies.

• Ability to use computers, tablets, and communication tools regularly.

• Ability to work across indoor and outdoor environments as needed.

Automobile Allowance Requirement

This position is eligible for an automobile allowance. Candidates must maintain a valid driver's license, personal vehicle, and automobile insurance meeting company coverage requirements. Proof of insurance will be required before employment.

Compensation

Base Salary: $115,000 - $130,000
FLSA Status: Exempt
Bonus Type: Year-end Discretionary
Comprehensive Benefits Package: Includes health and wellness benefits, retirement savings plan, time off, insurance & protection, and exclusive perks & discounts.