Sales Manager – Natural Channel

About the role

We are the Wellbeing Collective (WBC), a Global Business Unit within Unilever that operates with a start‑up mindset. The VMS Co‑Op supports brands such as OLLY, SmartyPants, Onnit Labs and Welly, delivering benefit‑led vitamins, minerals and supplements. Reporting to the Director of Sales – Natural, the Sales Manager – Natural will oversee key accounts, distributors and independent doors across the natural channel, develop and execute sales strategies, create promotional plans, and manage a network of broker partners to achieve ambitious sales targets for all four operating companies.

Responsibilities

• Lead all sales efforts within the designated area, including customer and broker partnerships.
• Strategically plan, forecast, and execute annual business and promotion plans for all customers while maintaining the annual reduced revenue rate.
• Cultivate and manage key account relationships to maximize sales opportunities.
• Work cross‑functionally with internal teams (strategy, marketing, product development) to align sales goals with brand objectives and serve retail partners effectively.
• Articulate each brand’s unique and premium value proposition, both individually and as part of a collective portfolio.
• Analyze market trends and competitor activities to identify new opportunities.
• Translate business plans into effective retail execution.
• Conduct annual joint business planning with strategic partnerships.
• Manage highly complex situations with multiple stakeholders and tasks under tight timelines.
• Ensure pricing and financial guidelines are followed in the marketplace.

Requirements

• 3–8 years of sales experience within the CPG space.
• Authorization to work in the United States without sponsorship.

Skills

• Ability to build and nurture strong relationships with category merchants, procurement buyers, and broker partners.
• Entrepreneurial spirit, innovative mindset, and ownership mentality.
• Excellent organizational skills, attention to detail, and ability to prioritize multiple tasks.
• Strong negotiation skills and ability to reach alignment with retail partners.
• Thought leadership that inspires change and value within the organization.
• Ability to work autonomously and cross‑functionally to achieve company‑wide goals.
• Ability to articulate root causes of problems, define trade‑offs, and translate insights into solutions.
• Maintains professionalism and upholds core company values.

Pay

The base pay range for this position is $104,000 – $156,000, determined by geographic location and experience.

Schedule

Remote, USA; full‑time exempt (salaried); approximately four travel days per year to company off‑sites.

Benefits

• 100% employer‑paid medical coverage for employee only, dental + ortho, and vision insurance
• 4 weeks PTO + paid holidays + 12 Mental Health Days per year
• 100% paid parental leave, fertility and adoption benefits
• 401(k) plan with employer match
• Remote work, wellness and cell‑phone stipends
• Free product and many additional perks