Sales Manager - Instruments
About the role
Drive and execute Instruments growth strategy for the US market by product line to meet America growth targets and KPIs. Provide specialist technical knowledge to support sales delivery and maximize sales opportunities.
Responsibilities
- Delivery of sales against agreed targets for given instrument accounts
- Use value-added selling techniques to maximize sales opportunities and development of accounts
- Develop relationships with C-suite account executives for driving growth
- Develop instrument account growth plans aligned to growth strategy
- Manage Americas pricing and contribute to price planning as appropriate by Bifold UK
- Work collaboratively with Bifold UK, Application Engineering, customer contacts, internal sales, and other back-office sales activities as required
- Lead new product introduction, campaign, and event management where required
- Work with ASMs and Sales Manager(s) to monitor and track major strategic projects in the country
- Ensure accurate and transparent sales forecasting of high-dollar, strategic projects utilizing CRM
- Participate in funnel reviews with end-market teams to ensure alignment on project funnel
- Support customer base, including Manufacturers, OEMs, EPCs, and End Users
- Provide specialist technical support to customers and/or link through to the UK Factory/Engineering function
- Develop and implement effective growth strategies for Bifold accounts
- Create marketing programs that generate customer interest to drive Bifold business
- Work closely with dormant accounts to reactivate excitement for Bifold products
- Identify potential customer needs and interests, effectively communicating benefits and opportunities to meet channel needs
- Provide support to reactivated and new accounts in developing potential purchasing agreements and business plans
- Perform data analysis of Bifold sales by end-market, product mix, and market application; present findings to leadership team
- Conduct quarterly business reviews with leadership on Bifold sales year-to-date
- Manage Bifold product pricing and inventory requirements for Bifold accounts to maximize growth
- Attend and support trade shows where customers participate to promote Bifold products
- Feed business intelligence into commercial function (market, customer, product needs analysis, and feedback to central functions)
- Drive customer ownership through the team to maintain excellent customer relationships
- Maintain reliable communication with sales, sales support, operations, and product management departments to align efforts with objectives
Requirements
- Strong technical background in instruments, including pumps, solenoids, and intensifiers
- Degree or recognized qualification in Engineering or Business
- Good command of English and some proficiency in Spanish (both spoken and written)
- Senior Sales and Business Development experience in manufacturing (industrial engineering ideal) with a proven track record of success, likely gained from over 4 years in a similar role
- Knowledge and experience of sales techniques
About the Candidate
- Outstanding collaborative working across a variety of business units, challenging and changing siloed thinking wherever it appears
- Works with Engineering teams to build product roadmap and new product delivery based on customer feedback
- Ready to travel nationally and internationally as required
About the Company
Rotork is the market-leading global flow control and instrumentation company, helping customers manage the flow of liquids, gases, and powders across many industries worldwide. Our purpose is Keeping the World Flowing for Future Generations. For over sixty years, the world has relied on us to create the things that keep everything moving. Today we're respected and admired for our people, performance, and products. Rotork is going through an exciting period of change and growth, building on our existing market success. It's a great time to join us and make an impact in shaping the future of our business.