Sales Manager

About the role

At Ulta Beauty, we’re transforming the world one shade, one lash, one cut at a time. Because beauty is powerful. If you seek greater purpose—a place of vision, mission, and lived values—where voices are heard, contributions valued and recognized and growth opportunities abound, consider Ulta Beauty. Nowhere else are the possibilities quite this beautiful.

The Sales Manager (SM) is responsible for leading through Ulta Beauty’s mission, vision, and values in order to develop a high-performing team that consistently delivers top-line sales growth across all categories. The SM leads a team of Beauty Advisors, Prestige Beauty Advisors, and Lead Cashiers and is accountable for all aspects of the retail business with the exception of boutiques, including sales, service, and operational process. The SM is accountable for Net Promoter Score (NPS) and delivering an exceptional guest experience.

Responsibilities

• Performance
  • Promote a culture of accountability to meet or exceed Ulta Beauty’s goals related to retail and service sales, guest loyalty (including credit), payroll, omni-channel, and retail shrink.
  • Drive company profitability by identifying underperforming metrics and developing strategies that leverage company programs, tools, and resources through operational excellence to deliver top-line sales growth and improve business.
  • Leverage store forecast and payroll budgets to support store scheduling needs and communicate needs to the GM to maximize productivity, achieve sales and payroll goals, and complete workload on time and within the payroll budget.
  • Plan and execute in-store events that deliver an unrivaled guest experience, drive in-store and brand partner collaboration, and deliver on sales and payroll goals.
  • Review, analyze, and react to Ulta Beauty’s financial and operational reporting, including store visit and audit results, regularly and in a timely manner.
  • Perform makeup applications, skincare analysis, and product demonstrations with guests to drive sales and guest service experience.
  • Stay informed regarding new and existing industry trends, products, and services and be knowledgeable about ingredients and benefits to better serve guests.
  • Maintain prompt, regular attendance and hold store associates accountable to the Ulta Beauty attendance policy.
• People
  • Attract, hire, and retain a diverse team of top talent and efficiently address staffing needs and open positions for the store.
  • Build a highly engaged team that embodies the Ulta Beauty brand through effective collaboration, open and honest communication, and prioritization of work.
  • Create an inclusive environment that inspires and encourages associate growth and engagement.
  • Support associate professional development, including training, individualized competency-based feedback and coaching, performance reviews, succession planning, and individual development plans.
  • Regularly participate in ongoing training, including brand and category education.
  • Ensure direct reports regularly participate in ongoing training, including brand and category education.
  • Establish professional brand partner relationships that foster collaboration in delivering on sales and service goals.
  • Model a culture of teamwork and guest services excellence by establishing priorities, providing clear direction and support, and sharing best practices.
  • Execute the Guest Engagement Leader program through business ownership, associate coaching, and leading a helpful and friendly guest experience to drive business results.
• Process
  • Ensure compliance with Ulta Beauty’s policies, procedures, and standards for the store.
  • Adhere to and enforce Ulta Beauty’s dress code.
  • Use the company’s scheduling tool to adjust schedules and manage attendance during manager-on-duty shifts.
  • Use the company’s task management tool to prioritize and execute store workload, including product and marketing resets, pricing updates, inventory tasks, cleaning, and replenishment.
  • Protect company assets and minimize loss by ensuring all store standards and operating procedures are met, including workplace safety, inventory control, cash management, and loss prevention.
  • Execute day-to-day inventory control processes (e.g., known theft, damages, hazardous waste, inventory adjustments, product returns) and complete theft reporting as necessary.
  • Support continuous improvement by influencing the adoption of company initiatives and technology, communicating expectations, and ensuring execution of all store tasks.
  • Regularly communicate and provide feedback to field leadership on business trends and opportunities, events, operational challenges, merchandise needs, and competitive landscape.

Qualifications

• Education: Bachelor’s degree is preferred
• Experience:
  • 2–3+ years of fast-paced retail management or other relevant work experience
  • Financial management: success with driving top-line sales, interpreting reporting data, managing payroll budgets, and controlling expense
  • Retail management: proven ability with monitoring inventory levels, achieving operational excellence, driving a service culture, and executing merchandising directives
  • Leadership management: experience attracting, developing, and motivating top talent, adapting to change, leading others through change, developing collaborative relationships, and leading and influencing a team
• Skills:
  • Proficient with basic technology (e.g., Point of Sale system, Microsoft Office programs, and Apple devices)
  • Excellent written and verbal communication
  • Strong collaboration and interpersonal skills
  • Strong organizational skills to manage multiple tasks
  • Ability to react under pressure, use good judgment in ambiguous situations, and be flexible/adaptable
• Special Position Requirements:
  • Work a flexible, full-time schedule to include days, evenings, weekends, and holidays
  • Attend corporate business meetings and conferences

Working Conditions

• Continuous mobility throughout the store during shift, including twisting
• Frequent bending, pulling, pushing, stooping, reaching, and twisting during shift
• Frequent lifting and/or moving up to 25 lbs. during shift
• Continuous coordination and manipulation of objects during shift