Sales Manager

About the role

At Ulta Beauty, the Sales Manager (SM) leads a team of Beauty Advisors, Prestige Beauty Advisors, and Lead Cashiers to deliver top-line sales growth, exceptional guest experiences, and operational excellence across all retail categories. The SM drives business performance through a focus on NPS, sales, in-store events, associate development, and adherence to company standards.

Principal duties & responsibilities

• Performance
  • Promote a culture of accountability to meet or exceed Ulta Beauty’s goals for retail and service sales, guest loyalty (including credit), payroll, omni-channel, and retail shrink.
  • Drive company profitability by identifying underperforming metrics and developing strategies using company programs, tools, and resources to deliver top-line sales growth and improve business.
  • Leverage store forecast and payroll budgets to support scheduling needs, maximize productivity, achieve sales and payroll goals, and complete workload on time and within budget.
  • Plan and execute in-store events that deliver an unrivaled guest experience, foster brand partner collaboration, and meet sales and payroll goals.
  • Review, analyze, and react to Ulta Beauty’s financial and operational reporting, including store visit and audit results, in a timely manner.
  • Perform makeup applications, skincare analysis, and product demonstrations with guests to drive sales and enhance the guest service experience.
  • Stay informed about new and existing industry trends, products, and services, including ingredients and benefits, to better serve guests.
  • Maintain prompt, regular attendance and hold store associates accountable to Ulta Beauty’s attendance policy.
• People
  • Attract, hire, and retain a diverse team of top talent and efficiently address staffing needs and open positions.
  • Build a highly engaged team that embodies the Ulta Beauty brand through effective collaboration, open communication, and prioritization of work.
  • Create an inclusive environment that inspires and encourages associate growth and engagement.
  • Support associate professional development, including training, individualized feedback and coaching, performance reviews, succession planning, and individual development plans.
  • Regularly participate in ongoing training, including brand and category education, to enable continuous professional development and drive sales performance.
  • Ensure direct reports participate in ongoing training to enable continuous professional development and drive sales performance.
  • Establish professional brand partner relationships that foster collaboration in delivering on sales and service goals.
  • Model a culture of teamwork and guest service excellence by establishing priorities, providing clear direction and support, and sharing best practices.
  • Execute the Guest Engagement Leader program through business ownership, associate coaching, and leading a helpful and friendly guest experience to drive business results.
• Process
  • Ensure compliance with Ulta Beauty’s policies, procedures, and standards for the store.
  • Adhere to and enforce Ulta Beauty’s dress code.
  • Use the company’s scheduling tool to adjust schedules and manage attendance during manager-on-duty shifts to ensure accurate schedules and reporting.
  • Use the company’s task management tool to prioritize and execute store workload, including product and marketing resets, pricing updates, inventory tasks, cleaning, and replenishment.
  • Protect company assets and minimize loss by ensuring all store standards and operating procedures are met, including workplace safety, inventory control, cash management, and loss prevention.
  • Execute day-to-day inventory control processes (e.g., known theft, damages, hazardous waste, inventory adjustments, product returns) and complete theft reporting as necessary.
  • Support continuous improvement by influencing the adoption of company initiatives and technology, communicating expectations, and ensuring execution of all store tasks.
  • Utilize company programs, tools, and resources to drive store improvements.
  • Regularly communicate and provide feedback to field leadership on business trends and opportunities, events, operational challenges, merchandise needs, and competitive landscape.

Job qualifications

• Education: Bachelor’s degree preferred
• Experience:
  • 2–3+ years of fast-paced retail management or other relevant work experience
  • Financial management: success driving top-line sales, interpreting reporting data, managing payroll budgets, and controlling expenses
  • Retail management: proven ability monitoring inventory levels, achieving operational excellence, driving a service culture, and executing merchandising directives
  • Leadership management: experience attracting, developing, and motivating top talent, adapting to change, leading others through change, developing collaborative relationships, and influencing a team
• Skills:
  • Proficient with basic technology (e.g., POS system, Microsoft Office programs, Apple devices)
  • Excellent written and verbal communication
  • Strong collaboration and interpersonal skills
  • Strong organizational skills to manage multiple tasks
  • Ability to react under pressure, use good judgment in ambiguous situations, and be flexible/adaptable
• Special position requirements:
  • Work a flexible, full-time schedule to include days, evenings, weekends, and holidays
  • Attend corporate business meetings and conferences

Working conditions

• Continuous mobility throughout the store during shift, including twisting
• Frequent bending, pulling, pushing, stooping, reaching, and twisting during shift
• Frequent lifting and/or moving up to 25 lbs. during shift
• Continuous coordination and manipulation of objects during shift
• If an associate has a disability that prevents them from performing an essential function of the job, the Company will engage in the interactive process to determine whether a reasonable accommodation can be provided.