Sales Manager

About the Role

The Sales Manager (SM) is responsible for leading through Ulta Beauty’s mission, vision, and values to develop a high-performing team that consistently delivers top-line sales growth across all categories. The SM leads a team of Beauty Advisors, Prestige Beauty Advisors, and Lead Cashiers and is accountable for all aspects of the retail business (excluding boutiques), including sales, service, and operational processes. This role drives business performance through a focus on Net Promoter Score (NPS), guest experience, associate training, and operational excellence.

Responsibilities

• Performance:
  • Promote a culture of accountability to meet or exceed Ulta Beauty’s goals for retail and service sales, guest loyalty, payroll, omni-channel, and retail shrink.
  • Drive profitability by identifying underperforming metrics and developing strategies using company programs, tools, and resources.
  • Leverage store forecasts and payroll budgets to optimize scheduling, productivity, and workload completion.
  • Plan and execute in-store events that deliver an unrivaled guest experience and drive sales.
  • Review, analyze, and react to financial and operational reporting, including store audits.
  • Perform makeup applications, skincare analysis, and product demonstrations to enhance guest service and sales.
  • Stay informed about industry trends, products, and services to better serve guests.
  • Maintain regular attendance and hold associates accountable to Ulta Beauty’s attendance policy.
• People:
  • Attract, hire, and retain a diverse team of top talent, addressing staffing needs efficiently.
  • Build a highly engaged team that embodies the Ulta Beauty brand through collaboration and communication.
  • Create an inclusive environment that encourages associate growth and engagement.
  • Support associate professional development through training, feedback, coaching, and performance reviews.
  • Participate in and ensure direct reports engage in ongoing brand and category training.
  • Establish professional relationships with brand partners to collaboratively meet sales and service goals.
  • Model teamwork and guest service excellence while working alongside the leadership team.
  • Execute the Guest Engagement Leader program to drive business results across all Annual Performance Goals (APGs).
• Process:
  • Ensure compliance with Ulta Beauty’s policies, procedures, and standards.
  • Adhere to and enforce Ulta Beauty’s dress code.
  • Use scheduling and task management tools to prioritize and execute store workload.
  • Protect company assets and minimize loss through inventory control, cash management, and loss prevention.
  • Execute day-to-day inventory control processes, including theft reporting.
  • Support continuous improvement by adopting company initiatives and technology.
  • Communicate business trends, opportunities, and challenges to field leadership.

Requirements

• Education: Bachelor’s degree preferred.
• Experience:
  • 2-3+ years of fast-paced retail management or relevant work experience.
  • Proven success in driving top-line sales, interpreting financial data, and managing payroll budgets.
  • Experience with inventory management, operational excellence, and executing merchandising directives.
  • Leadership experience in attracting, developing, and motivating top talent.
• Skills:
  • Proficient with basic technology (e.g., POS systems, Microsoft Office, Apple devices).
  • Excellent written and verbal communication.
  • Strong collaboration and interpersonal skills.
  • Strong organizational skills to manage multiple tasks.
  • Ability to react under pressure and adapt to ambiguous situations.

Special Position Requirements

• Work a flexible, full-time schedule, including days, evenings, weekends, and holidays.
• Attend corporate business meetings and conferences.
• Continuous mobility throughout the store, including twisting, bending, pulling, pushing, stooping, reaching, and lifting up to 25 lbs.

About Ulta Beauty

Ulta Beauty (NASDAQ: ULTA) is the largest North American beauty retailer and a premier destination for cosmetics, fragrance, skincare, haircare, and salon services. We offer more than 25,000 products from approximately 500 brands, including Ulta Beauty’s own private label. Every store features a full-service salon for hair, skin, brow, and makeup services. Ulta Beauty is committed to considering all qualified applicants, including those with arrest or conviction records, in a manner consistent with applicable laws.