Sales Manager

About the role

The Sales Manager (SM) is responsible for leading through Ulta Beauty’s mission, vision, and values to develop a high-performing team that consistently delivers top-line sales growth across all categories. The SM leads a team of Beauty Advisors, Prestige Beauty Advisors, and Lead Cashiers and is accountable for all aspects of the retail business (excluding boutiques), including sales, service, and operational processes. This role drives business performance through a focus on Net Promoter Score (NPS), guest experience, associate training, and adherence to standard operating procedures.

Responsibilities

• Performance:
  • Promote a culture of accountability to meet or exceed Ulta Beauty’s goals for retail and service sales, guest loyalty, payroll, omni-channel, and retail shrink.
  • Drive profitability by identifying underperforming metrics and developing strategies using company programs, tools, and resources.
  • Leverage store forecasts and payroll budgets to optimize scheduling, productivity, and workload completion within budget.
  • Plan and execute in-store events that deliver an unrivaled guest experience and drive sales goals.
  • Review, analyze, and act on financial and operational reporting, including store audits, in a timely manner.
  • Perform makeup applications, skincare analysis, and product demonstrations to enhance guest service and sales.
  • Stay informed about industry trends, products, and services to better serve guests.
  • Maintain regular attendance and hold associates accountable to Ulta Beauty’s attendance policy.
• People:
  • Attract, hire, and retain a diverse team of top talent, addressing staffing needs efficiently.
  • Build a highly engaged team that embodies the Ulta Beauty brand through collaboration and open communication.
  • Create an inclusive environment that encourages associate growth and engagement.
  • Support associate professional development through training, feedback, coaching, performance reviews, and individual development plans.
  • Participate in and ensure direct reports engage in ongoing brand and category training to drive sales performance.
  • Establish professional relationships with brand partners to collaboratively meet sales and service goals.
  • Model teamwork and guest service excellence while working alongside the leadership team.
  • Execute the Guest Engagement Leader program to drive business results across all Annual Performance Goals (APGs).
• Process:
  • Ensure compliance with Ulta Beauty’s policies, procedures, and standards for the store.
  • Adhere to and enforce Ulta Beauty’s dress code.
  • Use scheduling and task management tools to adjust schedules, manage attendance, and prioritize workload (e.g., resets, pricing updates, inventory tasks).
  • Protect company assets and minimize loss by meeting store standards for safety, inventory control, cash management, and loss prevention.
  • Execute day-to-day inventory control processes, including theft reporting and handling damages or hazardous waste.
  • Support continuous improvement by adopting company initiatives and technology, communicating expectations, and ensuring task execution.
  • Communicate business trends, opportunities, and challenges to field leadership.

Requirements

• Education: Bachelor’s degree preferred.
• Experience:
  • 2-3+ years of fast-paced retail management or relevant work experience.
  • Proven success in financial management, including driving top-line sales, interpreting reporting data, managing payroll budgets, and controlling expenses.
  • Retail management experience, including monitoring inventory, achieving operational excellence, driving a service culture, and executing merchandising directives.
  • Leadership experience, including attracting and developing top talent, adapting to change, fostering collaboration, and influencing teams.
• Skills:
  • Proficient with basic technology (e.g., Point of Sale systems, Microsoft Office, Apple devices).
  • Excellent written and verbal communication skills.
  • Strong collaboration and interpersonal skills.
  • Strong organizational skills to manage multiple tasks.
  • Ability to react under pressure, use good judgment in ambiguous situations, and adapt to changing priorities.

Special Position Requirements

• Work a flexible, full-time schedule, including days, evenings, weekends, and holidays.
• Attend corporate business meetings and conferences.
• Continuous mobility throughout the store, including twisting, bending, pulling, pushing, stooping, reaching, and lifting up to 25 lbs. during shift.
• Reasonable accommodations may be made for associates with disabilities to perform essential job functions.

About Ulta Beauty

Ulta Beauty (NASDAQ: ULTA) is the largest North American beauty retailer and a premier destination for cosmetics, fragrance, skincare, haircare products, and salon services. We offer more than 25,000 products from approximately 500 well-established and emerging beauty brands, including our own private label. Every Ulta Beauty store features a full-service salon offering hair, skin, brow, and makeup services. We consider all qualified applicants, including those with arrest or conviction records, consistent with applicable state and local laws.