Sales Manager

Responsibilities

• Own and execute the go-to-market plan across all sales channels, including proactive outside sales, the dealer and distributor network, and digital and inbound marketing
• Proactively prospect, qualify, and close new business
• Manage quoting, coordinate order entry, coordinate closely with engineering and operations on custom-configured systems, and represent the product line at industry trade shows
• Channel Strategy: Own and execute the go-to-market plan across all sales channels, including proactive outside sales, the dealer and distributor network, and digital and inbound marketing
• Outside Sales: Proactively prospect, qualify, and close new business
• Dealer and Distributor Management: Recruit, onboard, train, and support dealers and distributors, managing partner performance against defined targets
• Digital and Inbound Marketing: Grow and manage the digital and inbound channel, including SEO, content, ROI tools, and the online quoting experience, and respond quickly to inbound leads to convert them into orders
• Quoting and Order Entry: Prepare accurate quotes for standard and custom-configured systems, enter and manage sales orders in the ERP system, secure deposits, and process order paperwork through to production
• Cross-Functional Coordination: Work closely with engineering, operations, and marketing to scope custom systems, confirm lead times, and ensure a smooth handoff from quote to production to delivery
• Pricing and Margin Management: Maintain and apply pricing tiers, account for steel-cost movement in quotes, and protect the product line's margin targets
• Trade Shows and Brand Presence: Represent the product line at industry trade shows, run live demonstrations, and build a library of customer case studies and references
• Forecasting and Reporting: Maintain the CRM, track pipeline and channel performance, and provide regular sales forecasts and activity reporting to leadership

Requirements

• Bachelor's degree in business, marketing, engineering, or a related field, or equivalent experience
• Minimum of 5 years of business-to-business sales experience, preferably in capital equipment, material handling, storage systems, or industrial products
• Experience developing and managing dealer, distributor, or reseller channels
• Demonstrated track record of prospecting, closing, and meeting or exceeding sales targets
• Able to read technical specifications and blueprints and to quote engineered or custom-configured products
• Proficiency with CRM systems and Microsoft Office (Outlook, Excel, and Word)
• Experience with order entry and ERP systems
• Strong communication, negotiation, and relationship-building skills

About Technique, Inc.

Technique, Inc. is a Michigan-based precision sheet metal and welded assemblies manufacturer serving aerospace, defense, automotive, motorsports, medical, and food processing industries. We specialize in high-speed prototypes, ultra-low volume stampings, tubing, and assemblies for production and emergency-based manufacturing. Through our Big Steel Rack product line, we design and build forklift-accessible sheet metal storage systems and pit products that help fabrication shops store material more safely, retrieve it faster, and make better use of their floor space.

Benefits

• Paid Time Off
• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Disability Insurance
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• 401(k)
• 401(k) Matching
• Professional Development
• Referral Program
• Paid Training
• On-The Job Training
• Employee Assistance Program
• Tuition Reimbursement

Contact

Hello, This is Steve Dillon with Technique, Inc. I wanted to reach out because we have an exciting Sales Manager – Big Steel Rack & Pit Products opportunity available at our Jackson, Michigan facility. After reviewing your background, I believe your experience may be a good fit for this role. To help us determine the next steps in the hiring process, I would appreciate it if you could answer the questions below in as much detail as possible.