Sales Manager

About the role

Sugarbush Resort is a year-round destination offering some of the best skiing and riding in the east, an award-winning ski school, golf, disc golf, an array of dining venues, and a fully appointed Health and Recreation Center.

The Sugarbush Sales Manager is responsible for leading and managing the strategic sales efforts of multiple resort business areas. The Sales Manager will be responsible for meeting key sales and revenue objectives for each area and will develop targeted sales strategies to drive new business opportunities and expand customer acquisition. The Manager will work closely with each team member to establish effective and proactive goals to maximize the sales team's potential. In addition, the Manager will work closely with the V.P. of Sales and Marketing to research, analyze, develop and implement marketing plans for each market segments including: Social (non-wedding, ski clubs, birthdays, golf groups, celebrations of life, etc), Military, Religious, and Fraternal. The Sales Manager will also be responsible for developing and managing Tour & Travel business, including both domestic and international group markets, FIT and the Vermont Youth Program; that expands the resort's success, drives lead generation and conversion, and grows revenue. The Sales Manager will be a motivated, results-driven individual who will also be responsible for building and managing key new and existing account relationships. This is a full-time year-round position with a pay range between $50,000-$55,000 plus commission.

Responsibilities

• Develop annual business plans in collaboration with the Director of Sales outlining key activities, strategies, and goals to drive growth and exceed sales targets within the corporate market.
• Travel for sales prospecting calls, relevant industry meetings/conferences, and industry trade shows.
• Maintain an effective balance between proactive sales prospecting and essential administrative responsibilities, including preparing contracts, proposals, reports, and CRM (Delphi) utilization.
• Document all leads, sales conversions, and lost business in Delphi, ensuring all client correspondence and activities are accurately managed and tracked within the database.
• Develop and maintain a database of qualified leads through referrals, networking, business development efforts, and proactive outreach to meeting planners and industry vendors.
• Coordinate a seamless transition from sales to the operations team by communicating all event details clearly, accurately, and in a timely manner.
• Collaborate with fellow sales and operations team members, as directed by the Director of Sales, to maximize overall team productivity and effectiveness.
• Create and deliver effective proposals, presentations, and RFP responses by identifying and qualifying client needs, budgets, and key requirements.
• Monitor competitive activity by gathering and analyzing current marketplace information on pricing, products, promotions, and sales strategies.
• Conduct regular outbound sales calls and in-market visits to build relationships, generate leads, and drive new business within key group segments.
• Maintain a strong in-market presence through regular client outreach, sales calls, and participation in local and regional networking events to maximize group.
• Additional duties and responsibilities as assigned.
• Develop annual sales/marketing plans for each area and identify emerging markets, products and revenue drivers. Proactively capitalize on market trends while considering new product opportunities and competitor status.
• Create yearly revenue expectations and sales goals for each business. Develop and implement new initiatives, strategies and programs to capture key demographics.

Qualifications

• Strong computer proficiency with Delphi and Microsoft Office.
• Proactive, self-motivated, and enthusiastic.
• Collaborative working style, excellent communications and interpersonal skills, able to work independently or collaboratively as part of a larger team.
• Extensive knowledge of sales, customer and lead generating strategies.
• Demonstrated experience managing, coaching, and leading high performing, goal orientated teams.
• Ability to travel for work.
• 5+ years sales and management experience. Background in resort sales beneficial.
• Effective project management skills and ability to meet deadlines.
• Ability to manage multiple projects and work assignments interacting with a variety of departments and employees.
• Able to accomplish projects with little supervision while meeting deadlines.
• Must possess a bachelor's degree or relevant experience.

Benefits

• Free skiing + riding privileges at Sugarbush and across the family of Alterra Mountain Company resorts for all eligible employees and their dependents.
• Free or discounted IKON pass.
• Golf perks along with health & recreation center membership for eligible employees and their dependents.
• Vacation and sick time for eligible employees to rest, relax and recharge.
• Generous discounts on food & beverage, apparel, and outdoor gear.
• Medical, dental, vision, life, AD&D, short term & long-term disability insurance, EAP, HSAs, FSAs, and more.
• 401(k) plan with generous company match.
• Paid parental leave of up to 6 weeks for eligible employees.
• Employee housing (subject to availability).

Pay

Pay range between $50,000-$55,000 plus commission.

Schedule

Full-time year-round position.