Sales Manager

Key Responsibilities

• Lead & Develop the Sales Team
• Directly manage, coach, and develop StyleCraft's New Home Sales Consultants.
• Establish clear expectations for sales performance, activity, follow-up, and customer experience.
• Conduct regular one-on-ones, field coaching, and performance reviews.
• Create a culture of accountability, teamwork, urgency, and continuous improvement.

Drive Sales Performance

• Lead the day-to-day execution of StyleCraft's sales plan.
• Monitor sales pace, traffic, leads, appointments, contracts, cancellations, and closings.
• Identify opportunities to improve conversion and sales performance.
• Hold Sales Professionals accountable for achieving established goals.
• Provide sales forecasts, performance updates, and recommendations to the General Manager.

Oversee the New Home Sales Process

• Ensure consistent execution of StyleCraft's sales process from initial lead through contract and closing.
• Coach Sales Professionals on presentations, follow-up, negotiation, objection handling, and closing.
• Help ensure pricing, incentives, inventory, and product information are properly communicated and executed.

Lead From the Field

• Maintain a strong presence in StyleCraft's communities and sales centers.
• Evaluate the customer experience and ensure our communities and model homes are professionally presented.
• Understand competitive activity, pricing, incentives, inventory, and market conditions.
• Ensure Sales Professionals are equipped to effectively sell each community and product.

Collaborate Across the Company

• Partner closely with Construction, Marketing, Purchasing, Design, Finance, Operations, and Customer Care.
• Help ensure a seamless transition from sales through construction and closing.
• Communicate market trends, customer feedback, and sales opportunities to company leadership.
• Participate in sales strategy, forecasting, and business planning.

What We're Looking For

• 5+ years of progressive sales experience, preferably in residential homebuilding or a related industry.
• Previous experience managing, coaching, or leading a sales team.
• Demonstrated success achieving sales goals and improving team performance.
• Strong understanding of the new home sales process.
• Excellent communication, coaching, negotiation, and relationship-building skills.
• Strong business acumen and ability to understand and use sales data to drive decisions.
• Highly organized with strong follow-through and accountability.
• Comfortable working in the field and managing multiple communities and priorities.
• Proficiency with CRM systems and Microsoft Office.