Sales Manager

About the role

Reports to: Director of Operations
Compensation: $40K Base Pay + Commission Structure
Schedule: Full-Time | Flexible Schedule

What You'll Do

• Drive sales and grow the business
• Sell and coordinate birthday parties, school trips, corporate events, team-building events, and other group experiences
• Develop new business relationships within the Lubbock community and surrounding areas
• Respond to leads, conduct follow-ups, close sales, and build long-term client relationships
• Consistently work toward and exceed sales goals
• Identify opportunities to increase revenue through new clients, repeat business, referrals, and community partnerships

Manage the Sales Process

• Manage group bookings from initial inquiry through event completion
• Serve as the primary contact for group clients
• Follow up with prospects and customers in a timely and professional manner
• Maintain accurate records of leads, contacts, proposals, bookings, and sales
• Track sales activity, revenue, conversion rates, and overall performance
• Develop strategies to convert inquiries into confirmed bookings

Upsell & Maximize Revenue

• Upsell packages, food, attractions, games, and other revenue opportunities
• Identify opportunities to increase the value of each group booking
• Educate customers on available packages and help them create the best experience for their group
• Train and encourage staff to recognize and take advantage of appropriate sales opportunities

Guest Experience

• Serve as the primary relationship manager for group clients
• Ensure exceptional service before, during, and after each event
• Aid in on-site group events and resolve issues quickly and professionally
• Turn challenges into opportunities to create a positive guest experience
• Build relationships that encourage repeat business and referrals

Leadership & Team Development

• Supervise and support internal revenue departments, including Group Sales, Guest Services, Café, and other applicable operations
• Train staff on customer service, sales opportunities, promotions, and revenue goals
• Coach employees on how to confidently communicate with guests and identify opportunities to upsell
• Establish clear expectations and hold team members accountable for performance
• Work collaboratively with park leadership and department managers

Communication & Collaboration

• Collaborate with park leadership and departments to ensure successful group experiences
• Communicate group needs and event details clearly to operational teams
• Participate in sales meetings, leadership meetings, and business development initiatives
• Help develop promotions and strategies designed to increase group and overall park revenue

What We're Looking For

• Sales-minded, outgoing, energetic, and motivated by results
• Confident communicator who enjoys meeting and working with people
• Comfortable making calls, following up, asking for the sale, and closing business
• Strong organizational and leadership skills
• Ability to manage multiple priorities in a fast-paced environment
• Competitive mindset with a strong desire to achieve and exceed goals
• Ability to build genuine relationships with customers and community partners
• Strong problem-solving and customer-service skills
• Previous sales, hospitality, event, or management experience preferred
• Comfortable working with sales goals, metrics, and performance expectations
• Flexible schedule, including some weekends and peak event days

The Adventure Park Sales Mindset

The Sales Manager Should Be Someone Who Builds Relationships — Customers become long-term partners.
Follows Up — We don't let good opportunities slip away.
Asks for the Sale — Confidence turns interest into bookings.
Creates Value — We help customers build an experience worth remembering.
Finds Opportunities — Every conversation can lead to another booking.
Takes Ownership — We do what we say we're going to do.
Loves the Mission — We believe in creating fun, connection, and celebrations.

Why Adventure Park?

If you're competitive, love working with people, and want your earning potential to grow with your performance, this is your opportunity to sell FUN and get rewarded for it!
At Adventure Park, you will have the opportunity to grow our group business, develop relationships throughout the community, lead a sales team, and directly contribute to the success of a locally owned company.
We love our community. We love our team. We love our park. Join the Adventure Park team and help us turn group outings into unforgettable experiences.