Sales Manager
About the role
The Sales Manager, North America role at Sokin is a high-impact leadership position designed for a commercially sharp, people-first leader. The role involves leading and developing a team of Account Executives (AEs) focused on mid-market and enterprise clients across North America. The primary responsibilities include team leadership, coaching, sales execution, and pipeline management.
Key Responsibilities
Own the day-to-day management of the NA AE team, running structured 1:1s, pipeline reviews, and team standups with a clear coaching agenda focused on skills development and performance accountability.
Identify individual capability gaps across the team and build tailored development plans, covering outbound prospecting, structured qualification, discovery, objection handling, and commercial closing.
Onboard new AEs effectively, accelerating ramp time through structured training, field shadowing, and early deal involvement.
Create and sustain a sales culture of excellence and accountability where high standards are the norm, learning is continuous, and wins are celebrated.
Partner with Revenue Enablement to design and deliver training programs that systematically raise performance across the team.
Carry a personal quota and actively manage a pipeline of strategic and enterprise prospects across the North America market.
Lead complex, multi-stakeholder commercial engagements where senior presence or deep solution knowledge accelerates the close.
Model best-practice selling behaviours in the field, including discovery-led qualification, value-based proposals, and structured pipeline management.
Accurately forecast your own pipeline and provide roll-up visibility on team pipeline to the Head of Revenue, NA.
Drive CRM discipline across the team, ensuring pipeline data is accurate, activity is logged, and deal stages reflect commercial reality.
Track and analyse individual and team metrics including outbound activity, qualification conversion rates, average deal size, and sales cycle times, using data to surface coaching opportunities and improve team effectiveness.
Collaborate with Marketing, Compliance, Product, and Client Onboarding to drive seamless opportunity conversion and an exceptional prospect experience.
Contribute to quarterly business reviews with clear pipeline analysis, performance narrative, and forward-looking regional plans.
Recruit exceptional AE talent when headcount opens, owning the interview process and making high-quality, values-aligned hiring decisions.
Foster an inclusive, high-trust environment where the team challenges each other, shares learnings openly, and continuously raises the commercial bar.
Requirements
6+ years of proven B2B sales experience, with a strong track record of managing complex, high-value enterprise deals and long sales cycles across senior stakeholder groups.
2+ years in a sales management, team lead, or player-coach capacity, with demonstrated ability to develop and improve individual and team performance.
Experience in payments, fintech, financial services, or a related sector is strongly preferred.
A natural coach and people developer who takes genuine pride in seeing their team succeed and grow.
Strong ability to conduct high-quality discovery and structured qualification, uncovering commercial priorities, operational pain points, and treasury requirements to position solutions effectively.
Excellent written and verbal communication skills, with the ability to engage finance leaders and senior decision-makers (CFO, FD, Treasurer, Head of Finance) with clarity and commercial credibility.
Commercially sharp, with strong business acumen and the ability to prioritize opportunities based on value, urgency, and strategic fit.
Highly organized and data-driven, with strong CRM discipline and a structured approach to pipeline management, team forecasting, and performance reporting.
Tech-savvy and confident using modern sales tools and CRM systems.