Sales Manager

About the role

As the premium provider of drinking water and water treatment services for the greater part of a century, Hall’s Culligan continues to innovate and expand our business nationwide by offering tailored solutions to meet the specific needs of each customer backed by our superior Culligan service. As a Hall's Culligan BLC Sales Manager, you'll drive revenue growth, customer acquisition, and team performance at the dealership.

Responsibilities

• Attain yearly budget goals for assigned sales team and departments.
• Clearly tracks, measures, and shares expected activity measures with team members.
• Collaborate with the General Manager in establishing and recommending the most realistic unit/sales goals for the team.
• Collaborate with General Manager to accurately forecast the annual sales revenue budget.
• Proactively manage team hiring and retention, ensuring the team is filled with happy and performing people.
• Manage the company’s sales activities to maximize sales revenue and meet corporate objectives.
• Actively work toward shared dealership goals, including improved Hall’s Scorecard metrics.
• Establish and manage effective programs to compensate, coach, evaluate, and train sales personnel.
• Deliver impactful training sessions, and facilitate effective one-on-one coaching meetings.
• Coach reps on improving sales presentations, handling objections, and navigating competitive situations with confidence.
• Conduct ride-a-longs to stay connected to the field, observe customer interactions, and reinforce product knowledge.
• Drive profitability by teaching consultative selling and value-based sales approaches.
• Align internal resources to support the sales team, ensuring smooth execution and consistent results.
• Aid sales personnel in establishing strong, personal connections with key decision-makers to support long-term customer growth.
• Build and nurture lasting customer relationships that lead to repeat business, referrals, and a reputation for reliability.
• Contributes to high VoC (Voice of the Customer) scores.
• Represent the company at local events, trade shows, and networking functions to foster brand visibility within the community.
• Build partnerships with local businesses and community organizations to support mutual growth and expand the company’s local presence.
• Maintain active and accurate CRM database use.
• Ensure all leads are successfully dispositioned.
• Develop strategic plans to drive revenue growth across all product lines, using customer insights, market trends, and competitive data to shape direction.
• Collaborate with the marketing team to align sales strategies with promotional efforts, campaigns, and product launches.
• Continuously monitor market dynamics and adjust tactics to stay ahead of competitors and capitalize on emerging opportunities.
• Maintain in-depth product knowledge and stays current on new offerings, services, and industry trends to ensure the team is well-informed and prepared.
• Ensure dealership operations comply with all safety regulations, industry standards, and company policies.
• Lead safety training and enforce protocols to maintain a safe environment for employees and customers.
• Oversee incident reporting and investigations, ensuring proper documentation and resolution.
• Respond to emergencies, providing direction to minimize disruption and ensure safety.
• Maintain compliance with legal requirements and safety standards, working with legal and insurance teams as needed.
• Maintain confidentiality of sensitive customer and employee information.

Qualifications

• Valid driver's license with no restrictions or limitations.
• Must pass/maintain an acceptable driving record.
• 3+ years of prior sales experience, with at least 2 years in a supervisory or management role preferred.
• Experience in developing marketing and sales strategies.
• Excellent verbal and written communication skills.
• Excellent organization and multi-tasking skills.
• Strong problem-solving and analytical skills to interpret sales performance and trend information.
• Proficient in using a CRM platform.
• Must remain physically capable, with or without reasonable accommodation, to perform the duties required of this position.
• Must be able to successfully pass criminal background and drug screening checks per company requirements.