Sales Manager

Headquartered in the Pacific Northwest, Wyld produces cannabis-infused edibles and beverages using real fruit and natural flavors. Our company ethos is founded on strong values and a commitment to our communities and the Earth. We operate in AZ, CA, CO, IL, MA, MD, MI, MO, NM, NV, NJ, NY, OH, OR, OK, WA, and across Canada, with more launches on the horizon.

About the role

The Sales Manager is responsible for driving revenue, managing state-level sales strategy, and developing a high-performing sales team within a single market. This role owns execution across all retail accounts, including direct management of key accounts and strategic partnerships. By instilling trust, leading from the front in the field, and thinking strategically, the Division Sales Manager will build a resilient and accountable team that consistently delivers against sales targets.

Responsibilities

• Own overall sales performance and execution within the state, including revenue growth, market share, and profitability.
• Develop and lead strategic plans that align with company objectives and adapt to evolving market conditions.
• Drive consistent execution of sales strategies, ensuring strong distribution, in-store presence, and customer experience.
• Lead, coach, and develop a high-performing sales team, fostering a culture of accountability, ownership, and continuous improvement.
• Establish clear expectations, performance standards, and development plans across the team.
• Maintain a strong field presence to stay connected to team execution and market dynamics (60-80% of time in market).
• Build and maintain strategic relationships with key accounts, partners, and stakeholders within the market.
• Oversee account strategy and execution to support long-term growth and brand positioning.
• Serve as a senior point of contact for critical customer needs and opportunities.
• Partner with internal teams including Distribution, Operations, Finance, and Marketing to ensure alignment and execution excellence.
• Support effective planning, forecasting, and resource allocation to drive effective execution.
• Ensure adherence to company standards, processes, and regulatory requirements.
• Leverage data and market insights to inform decisions, identify opportunities, and communicate performance to leadership.
• Identify opportunities, risks, and market trends, and translate them into actionable strategies.
• Take on additional leadership responsibilities and strategic initiatives as the business evolves.

Requirements

• 7+ years of direct sales, sales operations, or related field experience in CPG and wholesaler environments.
• Progressive sales experience or multi-state/regional leadership preferred.
• Strong understanding of B2B sales, distributor models, and regulated markets (cannabis or CPG strongly preferred).
• Demonstrated ability to develop talent, improve execution, and drive results across diverse markets.
• Strong analytical, communication, and decision-making skills.
• Comfortable operating in a fast-paced, evolving organization with significant travel.
• Experience working with a high sense of urgency in a team environment or independently.
• Strong communication skills with the ability to effectively lead peers and communicate across teams.
• Ability to work with urgency while maintaining accuracy in a fast-paced environment.
• Proficiency in basic math (addition, subtraction, multiplication, division) and effective communication in English.
• Ability to handle confidential and sensitive information with professionalism and discretion.
• Familiarity with Microsoft Office, Google Workspace, and work management systems such as Slack or Jira.
• Ability to travel occasionally between company buildings or work sites.
• Must be at least 21 years of age, as required by applicable state regulations.
• Must successfully complete a pre-employment background check, where permitted by law.
• Must obtain and maintain all required licenses, permits, certifications, or registrations.
• ServSafe Certification or Food Handler's Card is preferred, where applicable.
• Compliance with all company safety, sanitation, quality, and food safety policies is required at all times.
• Must be willing to work a flexible schedule.

Benefits

• Competitive salary of $120,000/year + bonus potential
• 11 paid holidays
• 120 hours of PTO
• 16 hours of Volunteer Time Off (VTO)
• 401K retirement plan
• Fully paid health, dental, and vision insurance