Sales Manager

About the role

The Sales Manager is responsible for leading and motivating the sales team to achieve revenue targets, develop new business opportunities, and maintain strong customer relationships. This role involves strategic planning, performance management, and close collaboration with marketing and senior leadership.

Responsibilities

• Develop and execute sales strategies to meet or exceed revenue goals
• Lead, coach, and manage the sales team to improve performance and productivity
• Set individual and team sales targets and monitor progress
• Identify new market opportunities and grow existing customer accounts
• Build and maintain strong relationships with key clients and partners
• Analyze sales data, forecasts, and market trends to inform decision-making
• Collaborate with marketing on campaigns, pricing, and promotions
• Prepare regular sales reports and present results to senior management
• Manage the sales budget and optimize resource allocation
• Ensure CRM systems and sales processes are followed consistently

Requirements

• Bachelor's degree in Business, Marketing, or a related field (preferred)
• Proven experience in sales, with prior leadership or management experience
• Strong negotiation, communication, and interpersonal skills
• Ability to analyze data and translate insights into action
• Experience with CRM software and sales reporting tools
• Strong leadership, coaching, and team-building skills

Preferred Skills & Attributes

• Strategic thinking and problem-solving ability
• Results-driven with a strong customer focus
• Able to work under pressure and meet deadlines
• Excellent organizational and time-management skills
• Adaptability in a fast-paced, changing environment

Key Performance Indicators (KPIs)

• Achievement of sales targets and revenue growth
• Team performance and retention
• Customer acquisition and retention rates
• Accuracy of sales forecasts
• Pipeline growth and conversion rates