Sales Manager

Cumulus Media | Lafayette, LA features four radio stations—KSMB 94.5, KRRQ 95.5, KNEK Magic 104.7, and KXKC/NASH 99.1—along with a digital agency, reaching thousands of listeners daily. As part of Cumulus Media, an audio-first media company, we deliver premium content to a quarter billion people monthly through 384 owned-and-operated radio stations, nationally-syndicated programming, and a leading podcast network. We empower advertisers with local impact and national reach across broadcast, digital, mobile, social, and voice-activated platforms.

About the Role

We are seeking a General Sales Manager with a proven track record of success, team leadership, and a passion for driving revenue growth. The ideal candidate will develop and execute strategic sales plans, foster a high-performance team, and cultivate relationships with local influencers and decision-makers. You’ll thrive in a collaborative, innovative environment guided by our FORCE values: Focused, Responsible, Collaborative, and Empowered.

Responsibilities

• Develop and implement a strategic sales plan to exceed market revenue goals, focusing on integrated solution campaigns (e.g., radio, audio, digital, live events, Sweet Deals, NTR).
• Lead, recruit, train, coach, and manage a high-performance sales team to ensure continued top-line growth, maintaining a bench of 3+ candidates.
• Attend high-profile account presentations and provide coaching to the sales team.
• Conduct weekly one-on-one meetings with sales team members to evaluate pending business and update CRM.
• Maximize CRM usage to ensure team success and manage inventory/reporting in Stratus/Wide Orbit.
• Oversee administrative functions, including revenue forecasting, rate/pricing, and order approvals.
• Actively participate in business and community associations to build relationships with local influencers.
• Develop client relationships through quality customer service and lead cross-departmental communication.
• Oversee special event sales and provide managerial support for local/national rate negotiations and budgeting.
• Create customer-focused revenue programs and ancillary sales projects.
• Manage expenses of the sales organization and generate revenue from a personal account list.
• Collaborate across departments to drive integrated solutions.

Requirements

• 5+ years of experience in broadcast or digital sales, with sales management and mentoring experience preferred.
• Proven track record of success in radio and/or digital sales.
• Bachelor’s degree in Business, Communications, Marketing, or a related field (preferred).
• Proficiency in radio and digital sales, including research, event development, and multi-platform/integrated sales.
• Experience managing CRM systems, budget procedures, sales accountability, inventory, and collections.
• Proficiency in Microsoft Office and social networking platforms.
• Strong training, coaching, and organizational skills, with the ability to delegate, interview, and motivate sales teams.
• High energy, achievement-oriented attitude with exceptional negotiation and presentation skills.
• Flexible, creative, and digitally savvy, with the ability to adapt to the evolving advertising landscape.

Pay

USD $72,000.00 – USD $90,000.00 per year.

Benefits

• Medical, dental, and vision insurance.
• 401K with company match.
• Paid vacation, sick, and holiday time off.
• Parental leave, life insurance, and disability insurance.
• Wellness programs and employee referral bonuses.