Sales Manager

The Opportunity

CULTA is seeking a relationship-driven Sales Manager to manage an assigned portfolio of wholesale accounts across Maryland. The role involves building trusted relationships, consulting on product needs, driving growth, and reporting performance data.

What You'll Do

• Own the relationship for an assigned portfolio of wholesale accounts, focusing on retention and growth.
• Build genuine, trusted relationships across all customer touchpoints.
• Consult with wholesale partners on product needs, industry trends, and best practices.
• Drive client retention, upsells, and satisfaction across your portfolio.
• Identify new opportunities and generate leads within existing accounts.
• Deliver polished presentations to partner stakeholders, including store owners, buyers, and operations teams.
• Execute approved promotions, pricing incentives, and account-specific offers in the field.
• Track, process, and reconcile back-end credits, rebates, and promotional allowances.
• Report account performance and KPI data to support company-wide reporting.
• Partner with Finance on billing and invoicing, and with cross-functional teams to exceed customer goals.

What You Bring

• 3+ years of experience in wholesale account management, customer success, or B2B sales.
• Strong relationship-building skills, earning trust through communication and follow-through.
• Sharp analytical, organizational, and business instincts in a fast-paced environment.
• Proficiency with Microsoft Office and CRM tools (or the ability to learn quickly).
• Ability to qualify as a registered agent with the Maryland Cannabis Administration (no violent or drug-related felony convictions).

Nice to Have

• Bachelor's degree in a related field, or equivalent experience.
• Experience in cannabis or another regulated/CPG industry.
• Familiarity with wholesale ordering and compliance systems (METRC, Dutchie Wholesale, LeafLink).
• A track record running trade promotions, discounts, or incentive programs, and tracking the credits or rebates that come with them.

Good to Know

• Onsite as needed, with regular travel to dispensaries and partner events.
• Standard business hours, with occasional flexibility to support client needs.