Sales Manager
About the Role
Coastline Equipment is a leading John Deere Construction and Forestry dealer with locations in Southern California, Nevada, and Idaho. The Sales Manager serves as the sales leader for the Las Vegas branch during a critical period of growth and transformation. This front-line leadership role requires setting the standard for the team through daily presence, hands-on coaching, and disciplined execution of the Coastline sales process. The role focuses on revenue growth, market share gains, and delivering an unmatched customer experience in the Las Vegas market.
Las Vegas presents significant opportunity in construction equipment, and Coastline is investing in turning this branch into a showcase. The ideal candidate will lead from the front, elevate team performance, and run a disciplined operation where process adherence and clean execution drive results.
Responsibilities
- Lead by example, modeling expected behaviors and enforcing process discipline.
- Provide hands-on, in-field coaching to sales professionals, build customer relationships, and develop individualized growth plans aligned with product knowledge, selling skills, and Deere certification timelines.
- Conduct structured monthly one-on-ones and biannual performance reviews tied to key metrics, including sales activity, certification progress, volume targets, market share, and overall business plan performance.
- Lead regular sales meetings focused on market intelligence, competitive strategy, program effectiveness, and continuous training.
- Drive consistency by sharing and implementing best practices across the organization.
- Enforce a consistent, repeatable sales process that drives financial performance and customer satisfaction; review quotes and deal packages for accuracy, compliance, and alignment with company standards.
- Partner closely with Parts, Service, Dispatch, and Used Equipment teams to ensure a seamless, high-quality customer experience from initial contact through delivery and post-sale support.
- Lead recruiting, hiring, and development of the sales team in coordination with leadership and corporate recruiting.
- Manage whole goods inventory in alignment with corporate guidelines.
Requirements
- Leads by example with a strong work ethic and process discipline; consistently demonstrates behaviors expected of the team.
- Proven ability to coach, develop, and elevate sales professionals, improving both underperformers and high performers.
- Strong adherence to structured sales processes with a focus on consistency, attention to detail, and financial integrity in quoting and deal structure.
- Excellent verbal and interpersonal skills with the ability to deliver both constructive feedback and team motivation effectively.
- Ability to foster a collaborative, accountable team culture aligned to shared goals.
- Experience in equipment sales, distribution, or a capital goods environment with consultative, relationship-driven sales cycles.
- Understanding of equipment financing options, including leases, installment contracts, RPOs, Deere Financial, and third-party solutions.
- Experience with CRM tools, JDQuote2, Foresight, Market Share, and Microsoft Office applications.
- Ability to interpret reports, identify trends, and translate data into actionable coaching and process improvements.
Preferred Qualifications
- Familiarity with Deere, Allied, and competitive equipment lines, or the ability to quickly develop expertise.
- Post-secondary education; equivalent industry experience strongly valued.
Physical Requirements
- Must be able to drive and travel in a vehicle; must pass a pre-employment drug screening.
- Ability to work extended hours and weekends.
- Standard office environment with prolonged periods of sitting and computer use; may occasionally require standing or moving between office areas.
Pay
Starting at $125,000 - $165,000 per year.
Benefits
- Comprehensive health, dental, and vision insurance.
- 401(k) plans with company matching contributions.
- Vacation, sick leave, and paid holidays.