Sales Manager

About the role

We are seeking an experienced Sales Manager to lead sales efforts across a portfolio of independent and branded hotels in Panama City Beach, Florida.

Responsibilities

• Drive business travel and group sales across multiple properties
• Nurture existing accounts and partner with hotel operations teams for a seamless client experience
• Develop and grow business travel accounts across a portfolio of branded hotels
• Manage group sales and servicing for both independent and franchise properties, focusing on SMERF segments
• Proactively identify new business opportunities through prospecting, networking, and outside sales efforts
• Maintain accurate account, booking, and activity records within the CRM system
• Conduct site tours, client meetings, and sales presentations
• Negotiate rates, contracts, and concessions in alignment with revenue strategies
• Prepare and present proposals and contracts
• Collaborate closely with hotel operations teams to ensure successful on-site execution
• Partner with leadership to develop strategies that increase occupancy, revenue, and market share
• Represent the hotel portfolio professionally within the local community and at industry events

Qualifications

• Minimum of 2 years of hotel sales experience
• Experience with major brands such as Hilton, IHG, Choice, or Wyndham preferred
• Familiarity with both branded and independent hotel environments
• Demonstrated ability to proactively generate new business and grow existing accounts
• Strong knowledge of hotel sales processes, contracts, and negotiation strategies
• Excellent communication, presentation, and relationship-building skills
• Highly organized with the ability to manage multiple accounts and deadlines
• Proficiency in Microsoft Office (Outlook, Excel, Word, Teams)
• Experience with Opera Cloud PMS preferred

Benefits

This is an exciting opportunity to make a meaningful impact across a growing hotel portfolio in one of Florida’s top beach destinations. You’ll play a key role in driving revenue, building lasting client relationships, and contributing to the success of multiple properties.