Sales Manager
Venue Rental and Client Relations
Ensure that ALL GUESTS have an AWESOME EXPERIENCE, and are EXCITED to come back
Generate leads through effective marketing (in coordination with the Director of Communications) and sales outreach to local groups, businesses, universities, non-profits, schools, etc.
Build and maintain relationships with corporate clients, event planners, and community partners
Collaborate with clients to understand their vision and requirements ensuring seamless planning and execution of each event
Provide all customers with information and quotes for venue rentals within 24 hours of receiving event details and subsequently finalize contracts for venue rentals to meet sales goals.
Respond to inbound venue rental leads within eight (8) hours of receipt Monday thru Friday
Communicate all aspects of pre-event scheduling, staffing, and on-site event execution to venue staff
Coordinate scheduling of client site visits and tech checks as needed
Support on-site during events
Drive client loyalty through a strong retention program that includes surveys and client appreciation after all events with long term follow through
Address any concerns with clients during and at conclusion of the event
Share feedback and address areas of concern with venue staff and other management to consistently improve events and guest experiences.
Community Involvement
Organize outreach event at least twice annually with former and prospective clients
Support non-profits by providing clear plans and process to help support raising awareness and monetary donations through Alamo Drafthouse fundraising events
Track and report all donations to Management
Coordinate with Director of Communication in order to maximize charitable tie-ins to public Alamo Drafthouse events as needed
Gather information about new philanthropic and community partnership opportunities that match corporate priorities
Reporting and Database Management
Work with the Alamo Corporate Sales Director to create a month-to-month sales action plan, submits monthly sales reports and quarterly department reports
Prepare contracts, proposals, and post-event evaluations to ensure client retention
Coordinate with the General Manager on staffing, proper charging, gratuity disbursement, scheduling, and payroll for the staff who work events
Utilize Tripleseat CRM software for event and contact management and maintain files accurately for marketing and outreach purposes
Marketing
Implement marketing plans in coordination with the Director of Communications, including email, print, web campaigns and reports feedback on effectiveness of campaigns
Represent the brand at networking events, trade shows, and community engagements
Ensure that activities, events, and communications are consistent with Alamo Drafthouse brand and practices
Staff Management and Communication
Proactively maintain a strong positive relationship with the venue management team
Weekly meet with venue Managers, Leads, Projection, and Kitchen Managers to confirm all private event details for the coming week and consolidate details for ease of execution through TripleSeat and written communication
Collaborate with General Manager and management team on training of staff for events
Provide availability for staff and management during events and guest engagements to troubleshoot and provide support when needed
Participate in brand-wide department training and planning