Sales Lead

Job Responsibilities

• Super passionate about the beer industry and loves to SELL and BUILD relationships.
• Responsible for all Elysian, Golden Road and Four Peaks performance in their wholesaler territory.
• Builds partnership with wholesaler management, EAM, Sales Manager, Channel Leads, Team Leads, Sales Reps, SEC to drive key priorities for Craft West Brands.
• Leads monthly and annual business planning meetings with wholesalers to align on revenue, volume, distribution, and investment goals.
• Weekly participation with wholesalers on forecasting and LOW orders to make sure wholesalers have sufficient inventory to hit goals.
• Plans with wholesalers to order POCM during buying windows (6 times per year).
• Inspires wholesalers to close out all chain commitments (Items Not Brought In).
• Participates in the execution through ride withs, events such as samplings, beer dinners, and craft beer educational presentations for wholesalers, customers and consumers.
• Coaches wholesaler sale teams through market blitzes, team selling, brand education, trade solutions, training, ride-withs, samplings and whatever it takes to get the job done!
• Uses Power BI, Circana and BIR to identify sales opportunities on route or in key zips.

Job Qualifications

• Preferred bachelor’s degree in business administration, management, or similar field.
• 3+ years of sales or marketing experience in beverage/alcohol industry preferred.
• Certified Beer Server or Certified Cicerone preferred.
• Familiar with VIP iDig, IRI, BIR, Power BI, Microsoft PowerPoint, and Excel.
• Conducts work in a standing and sitting position; however, job requires frequent standing, walking, bending, stooping, and light lifting.
• Job requires the ability to be in physical retail locations, late night activations and travel.
• Profound knowledge of craft beer and brewing process.
• Strong communication and presentation skills.
• Able to adjust a message to the audience.
• Highly creative and able to generate fresh, impactful ideas and see them through to implementation.
• Proven ability to think and move between strategic and analytical thinking as well as actual execution.
• Able to coordinate brand information, supply POS material, and keep lines of communication open with state’s wholesaler network to better sell through products.

Benefits

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts.
• Life Insurance and Disability Income Protection.
• Generous Parental Leave and FMLA policies.
• 401(k) Retirement Savings options with a company matching contribution.
• Chance to work in a fast-paced environment among a company of owners.