Sales Lead

Role Overview

ROQ is building a new category of climbing-based group training. We're looking for a Sales Lead to own and scale our membership base by optimizing our intro-to-membership conversion engine, retention activities, and churn-reduction tactics. This is not a plug-and-play role. This is a new category, and will require innovation, a builder-mindset, and tenacity. This is a player-coach role responsible for: - Personally converting new customers - Building a repeatable sales process - Training staff to execute at a high level

Key Responsibilities

- Own Conversion Performance - Drive intro class → membership conversion - Actively engage with first-time visitors pre- and post-class - Guide customers to book their next visit before leaving - Manage and improve conversion KPIs weekly - Build & Systemize the Sales Process - Develop, document, and refine post-class conversion scripts - Build follow-up messaging (SMS/email) - Create objection-handling frameworks - Build a repeatable, scalable sales system - Ensure consistency across all customer touchpoints - Lead Follow-Up & Pipeline Management - Oversee all inbound leads and intro participants - Ensure timely, high-quality follow-up (especially within 72 hours) - Manage CRM workflows and lead tracking - Optimize conversion through data and iteration - Train & Develop the Sales Team - Train front desk staff and coaches on sales conversations, customer experience standards, and conversion best practices - Run weekly role-play and coaching sessions - Establish accountability and performance standards - Collaborate Across the Business - Marketing → Improve lead quality - Coaching team → Align class experience with conversion - Leadership → Report on performance and opportunities - Build Retention & Churn Reduction Systems - Second visit conversion - Early member engagement - Membership saves / cancellations - Support long-term LTV growth

Sucess Metrics

- Intro → next step conversion rate - Membership conversion rate - Time to second visit - 14-day retention

Ideal Candidate Profile

Demonstrated success in: - High-touch membership sales / hospitality - Building, implementing, managing, and iterating sales strategies and tactics - Managing a book of leads to successful conversion outcomes - Coaching and developing others - Working in and building sales systems, automations, and outreach practices in a CRM - In-person sales in one-on-one and group settings - Virtual sales through SMS, email, etc. What sets you apart: - You’ve improved conversion metrics in a previous role - You understand how to sell without being pushy - You think in systems, not just interactions - You take ownership of outcomes, not just activity - You are comfortable in a startup environment, proactively owning system development rather than plugging into existing ones - You are growth-oriented and ambitious

Cocompensation

- Base Salary: $65,000–$85,000 - Performance Bonus: tied to conversion + revenue targets, no cap - Additional commission opportunities

How to Apply

Submit your resume to michael@roqclimbing.com along with a brief note on: - Your experience driving conversion - How you would grow our conversion rates to Intro Class → Next Class: 60% → Membership: 35%