Sales General Manager - Sports and Fitness
About the role
D1 Training is seeking a proven sales leader with 2+ years of high-ticket fitness sales experience to own revenue growth and lead sales performance. This role is responsible for closing premium training packages, coaching team members on sales execution, and driving consistent results in a high-energy environment.
Responsibilities
- Own sales and revenue growth
- Generate, manage, and convert leads into memberships
- Consistently close 60%+ of qualified consultations
- Own all membership sales, personal training sales, retention, and front-desk conversion
- Oversee POS setup, billing, contracts, and promotions
- Lead and develop the team through weekly 1:1s and staff meetings focused on sales performance and accountability
- Recruit, train, and coach staff to hit revenue and service goals
- Lead from the front as a first-one-in, last-one-out leader
- Own the facility P&L, budgets, and financial performance
- Review monthly financials with ownership, line by line
- Track KPIs including leads, close rate, retention, and revenue growth
- Serve as a key point of contact for members and families
- Ensure a world-class experience for youth athletes, adults, and professionals
- Support special events, community outreach, and brand activations
Requirements
- Associate degree or equivalent experience
- 3+ years of sales leadership or management experience
- Proven ability to generate leads and close sales
- Experience in fitness, gym, retail, or service-based operations
We’re looking for a confident, energetic leader who thrives under pressure.
About D1 Training
D1 Training is an athletic-based group training facility for adults and youth athletes ages 7 and up. Our mission is to motivate and inspire people to be their best through training with world-class coaches in an environment built on discipline, energy, and impact. We utilize trusted and proven training techniques used to build the world’s best athletes and deliver them in age-appropriate programs led by our expert coaches. Every workout follows a strategic 8-week training cycle that is meticulously planned and backed by sports science.
Benefits
- Bonus based on performance
- Employee discounts
- Opportunity for advancement
- Paid time off
- Profit sharing
- Training & development