Sales & Event Coordinator

About the Role

Join Hollenbeck Palms, one of Los Angeles' most iconic Life Plan Communities, as we enter a new era of reinvention. With a new Chief Operating Officer, significant campus investments, and a fresh brand marketing strategy, we're seeking an experienced Life Plan sales professional to help shape our future. This is a rare opportunity to sell a community with extraordinary gardens, historic architecture, and a beautiful campus that has served as a Hollywood backdrop. As a nonprofit, our success is reinvested into the community, residents, and our future, aligning doing well with doing good.

Responsibilities

• Sales Development and Lead Management
  • Collaborate with the sales and marketing team to achieve and sustain community occupancy goals.
  • Generate, qualify, and close sales opportunities through proactive calling, outreach, networking, and systematic follow-up.
  • Review CRM data daily to identify, track, qualify, prioritize, and advance leads from multiple sources.
  • Maintain accurate, timely prospect records, relationship status, activity history, and detailed notes within the CRM system.
  • Encourage prospect engagement by securing tours, applications, and waitlist deposits, as appropriate.
  • Prepare concise reporting on prospect status, pipeline activity, conversion progress, and sales results.
• Prospect Consultation, Tours, and Admission Coordination
  • Qualify prospective residents by assessing housing preferences, anticipated care needs, and financial readiness before move-in.
  • Conduct personalized community tours tailored to each prospect’s needs, preferences, timeline, and decision-making process.
  • Clearly communicate community services, lifestyle benefits, pricing structures, entrance and monthly fee options, and applicable assessment processes.
  • Effectively position community features and value propositions within the local market and against competing alternatives.
  • Coordinate pre-placement meetings, clinical assessments, financial prequalification, documentation, and related interviews with clinical and administrative staff.
  • Escalate clinical, financial, or eligibility questions to the appropriate leader.
• Resident Experience, Retention, and Move-In Coordination
  • Build and sustain positive relationships with current residents and their families to support resident retention and referral generation.
  • Coordinate new resident move-in logistics with internal departments, including unit readiness, documentation, mover scheduling, orientation, welcome activities, and other transition needs.
  • Serve as liaison between new residents, families, and the Resident Welcome Committee to promote a smooth transition and community integration.
  • Follow through on identified concerns or transition barriers and communicate updates to appropriate internal partners.
• Marketing, Outreach, and Referral Development
  • Partner with the sales and marketing department and external advertising agency to develop, update, and distribute marketing communications.
  • Cultivate referral pipelines through engagement with residents, families, professional partners, community organizations, and other referral sources.
  • Plan, organize, and execute on-site and off-site events designed to attract prospective residents and referral partners.
  • Represent the organization at Chamber of Commerce events, community meetings, and other outreach opportunities.
  • Contribute to promotional materials, including brochures, videos, direct mail, presentations, and other sales collateral.
  • Help ensure consistent application of the community’s brand identity across internal and external touchpoints.
  • Coordinate community social media and blog content with the advertising agency and internal stakeholders, as assigned.
  • Collaborate with cross-functional teams on community design enhancements and capital upgrades that support marketability and the resident experience.
• Collaboration and Professional Responsibilities
  • Work collaboratively with clinical, operations, dining, activities, finance, facilities, and other departments to support the sales process and resident transition.
  • Maintain confidentiality, professionalism, responsiveness, and strong customer service when interacting with prospects, residents, families, and external partners.
  • Participate in required meetings, training programs, and continuing education related to senior living, admissions, sales, marketing, and regulatory expectations.
  • Support Hollenbeck Palms’ mission, values, and commitment to quality of life, excellence, compliance, efficiency, appreciation, and balance.
  • Perform other related duties and special projects as assigned.

Requirements

• Bachelor’s degree in marketing, business, healthcare administration, communications, or related field; equivalent relevant experience may be considered.
• Two or more years of progressive sales, admissions, marketing, or business-development experience in senior living, healthcare, hospitality, real estate, or another relationship-based sales environment.
• Experience in assisted living, life plan community/CCRC, skilled nursing, or another senior-care setting strongly preferred.
• Demonstrated ability to manage a sales pipeline, conduct consultative sales conversations, and meet occupancy, census, or revenue goals.
• Working knowledge of senior-living admissions processes, levels of care, and related privacy and regulatory considerations preferred.
• Proficiency with CRM databases, Microsoft Office, virtual communication tools, and reporting systems.
• Excellent verbal and written communication, presentation, listening, relationship-building, organization, and follow-through skills.
• Ability to read, write, and speak English fluently; bilingual and bicultural skills preferred.
• Valid California driver license, reliable transportation, and proof of automobile insurance for local outreach and event responsibilities, as required.

Skills

• Consultative selling and closing
• Relationship management and customer service
• Lead qualification and CRM discipline
• Event planning and community outreach
• Collaboration and cross-functional coordination
• Professional judgment, discretion, and confidentiality
• Problem-solving, initiative, and attention to detail

Benefits

• Competitive base salary: $65,000–$75,000
• Healthy commission schedule
• 7 paid holidays and accrued vacation days up to 15 days
• Health insurance
• 401K
• Opportunity to grow alongside one of California's most respected nonprofit senior living organizations

Schedule

• Frequent sitting, computer, telephone, written communication, and data-entry work.
• Regular standing and walking throughout the campus and between buildings while conducting tours, attending meetings, and meeting with prospects, residents, and families.
• Occasional evening, weekend, and off-site work may be required for tours, outreach events, open houses, or business needs.

Working Conditions and Physical Requirements

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.

• Ability to communicate effectively in person, by telephone, and through electronic communications; visual ability sufficient to review documents and computer screens.
• May work in a fast-paced environment with interruptions, competing priorities, emotionally sensitive conversations, and time-sensitive move-in needs.