Sales Engineer

About the role

As a Business Development & Sales Manager at Höganäs, you will drive growth within target industries such as automotive, welding, and manufacturing across assigned territories.

• Generate qualified leads through cold calling, industry events, trade shows, and professional networking platforms.
• Proactively identify and pursue new business opportunities within target industries.
• Conduct market research, identify customer needs, analyze industry trends, monitor competitor activities, and help develop targeted sales strategies.
• Manage the full sales process from initial client contact to contract negotiation and deal closure, including pricing, terms, and contracts negotiation.
• Leverage your deep understanding of Höganäs products to develop customized sales proposals and deliver technical presentations that highlight the unique value proposition, addressing client-specific challenges.
• Build long-term, trust-based relationships with key clients and ensure prompt resolution of client issues.
• Collaborate with application and R&D teams to collect client feedback and market demands, contributing to product improvement and innovation initiatives.
• Prepare sales reports, including forecasts, pipeline status, and performance metrics, to support leadership decision-making.
• Maintain accurate and up-to-date records of sales activities and pipeline status in CRM system.
• Consistently meet or exceed assigned sales targets and key performance indicators (KPIs).

Requirements

• Bachelor’s degree in Materials Science, Metallurgy, or a related field. A master’s degree is a strong plus.
• Minimum 5 years of sales experience, preferably in welding consumable or metal material industry.
• Demonstrated track record of consistently meeting or exceeding sales targets.
• Strong negotiation and problem-solving skills, with a customer-centric approach.
• Exceptional communication and presentation skills.
• Proficiency in using CRM software and sales tools to manage leads, track activities, and generate reports.
• Self-motivated and results-driven, with the ability to work independently and collaborate effectively with cross-functional teams.
• Willingness to travel up to 50% of the time to visit customers and attend industry events.
• Fluency in both Mandarin and English.

About Höganäs

Founded in 1797, Höganäs is the world leader in the market for metal powders, with an annual capacity of 500,000 tonnes. The company’s vision is to drive positive change through material innovation, aiming to become the globally preferred partner for sustainable powder materials. Höganäs collaborates with customers across industries such as automotive, electric motors, brazing, surface coating, welding consumables, and additive manufacturing.

Operating 15 production centers worldwide and employing 2,200 people, Höganäs reported a turnover of 11,045 MSEK in 2025. The company is committed to an inclusive and diverse workplace, valuing collaboration and openness to foster individual and collective growth.