Sales Enablement & Proposals Manager

Key Responsibilities

• Execute and operationalize sales enablement programs and campaigns within CRM and marketing automation platforms (e.g., HubSpot, Pardot/Salesforce), identifying opportunities to incorporate AI-enabled tools and emerging technologies to enhance content delivery, personalization, and workflow efficiency, ensuring enablement assets are activated, accessible, and aligned to defined sales motions.
• Partner closely with Sales to deliver buyer-aligned enablement support, translating established positioning, value propositions, and sales strategies into effective sales narratives, plays, and assets for the field.
• Ensure enablement and proposal materials remain current and on-strategy, aligning to approved positioning, GTM priorities, and messaging while applying appropriate levels of customization.
• Support priority and late-stage opportunities with tailored proposal and enablement materials, executing against deal strategy and buyer needs defined in partnership with Sales and leadership.
• Lead and manage the end-to-end RFP/RFI process and tooling, including intake, timelines, coordination with subject matter experts, quality control, and final submission.
• Maintain and continuously improve the RFP and proposal content library, including standard narratives, win themes, reusable responses, and best practices to drive consistency, speed, and differentiation.
• Administer and optimize proposal and enablement tools, workflows, and templates, ensuring ease of use, collaboration, and efficiency across Sales, Marketing, and Operations.
• Write, edit, and refine proposals, executive summaries, and enablement content, ensuring clarity, consistency, and compelling narrative flow while avoiding generic or overly templated language.
• Serve as a feedback conduit between Sales and Marketing, capturing insights on objections, content gaps, and asset usability, and sharing recommendations to inform ongoing enablement and automation improvements.

Qualifications/Education/Certifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience.
• 5-8+ years of relevant experience in sales enablement, proposal management, or related roles supporting large, relationship-driven accounts with extended B2B sales cycles where relationship continuity, credibility, and tailored messaging are critical.
• Experience working in highly regulated, services-oriented, or healthcare-adjacent environments preferred.

Knowledge, Skills And Abilities

• Direct, hands-on experience owning RFP workflows and proposal tooling in a B2B environment.
• Strong working knowledge of HubSpot or similar marketing automation and CRM platforms.
• Familiarity with B2B sales pipelines, funnel stages, and opportunity progression, with the ability to apply this understanding to inform targeted enablement efforts and campaign effectiveness.
• Exceptional written communication skills with the ability to translate complex offerings into clear, persuasive narratives.
• Strong organizational and project management skills; able to manage multiple concurrent initiatives and deadlines.
• High degree of business judgment and discretion when supporting priority opportunities.
• Able to collaborate effectively across Sales, Marketing, and subject matter experts.

Physical Demands/Working Conditions

• Duties are performed primarily in a home office setting utilizing computer equipment.
• Travel to attend meetings and visit locations throughout the country may be required.
• While performing the duties of this job, the employee is regularly required to sit and talk or hear.
• The employee is frequently required to use hands.
• The employee is occasionally required to stand and walk.