Sales Enablement Lead

Responsibilities

• Serve as the connective bridge between Performance Marketing and Linkage Sales teams, co-owning revenue outcomes and ensuring that insights, content, and processes enable both teams to perform at their highest level.
• Collaborate directly with Linkage Sales leadership to identify barriers to conversion and co-develop solutions that improve conversion rates, deal velocity, and retention.
• Operationalize the Performance Marketing strategy by integrating marketing, sales, and analytics insights into a continuous feedback loop that drives performance optimization.
• Design and lead strategic enablement initiatives such as campaign playbooks, training, and readiness programs that align Sales priorities with marketing campaigns and buyer insights.
• Partner with Demand Generation to ensure all campaigns and materials are informed by real-time sales feedback and market intelligence.
• Collaborate with the Marketing Analytics & Optimization team to interpret performance data, identify opportunities, and adjust strategies collaboratively with Sales.
• Champion a culture of collaboration and learning by facilitating regular cross-functional syncs to share insights, best practices, and voice-of-customer learnings.
• Oversee the creation, adoption, and optimization of enablement assets, ensuring they’re not only accessible and current but also tailored to real-world selling scenarios.
• Contribute to go-to-market strategy discussions, bringing frontline feedback from Sales and customers to inform messaging, targeting, and offer design.
• Leverage AI and automation tools to deliver timely, data-informed recommendations to Sales teams—helping them act on buyer intent, engagement signals, and opportunity insights.

Requirements

• Education & Experience Requirements

Bachelor’s degree in business administration, marketing, or relevant equivalent experience in lieu of degree. Six+ (6) or more years of marketing sales enablement experience.

• Certifications

Certifications in the Adobe Experience tools a plus.

• Knowledge, Skills & Abilities

Strategic collaborator with proven ability to build trust and influence across Marketing, Sales, and Product organizations. Deep understanding of sales processes, pipeline management, and revenue acceleration strategies, with a focus on partnership and shared accountability. Skilled in translating data and insights into actionable strategies that improve both marketing performance and sales execution. Expertise in orchestrating cross-functional feedback loops between marketing, analytics, and sales to drive continuous improvement. Strong communication and facilitation skills to lead working sessions, capture insights, and translate them into strategic actions. Adept at change management and stakeholder alignment, ensuring new programs and tools are embraced and adopted across teams. Ability to leverage AI, automation, and analytics to surface insights, streamline processes, and enable smarter sales engagement. Demonstrated success in influencing without direct authority to align multiple teams around shared revenue outcomes. Proven experience leading, mentoring, and inspiring teams in a fast-moving, highly collaborative environment.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent use of hands and fingers for typing, handling documents, and using office equipment.
• Occasional standing, walking, bending, and reaching.
• Able to lift and carry up to 30 pounds as needed.

Work Environment

• Hybrid Schedule (3 Days In-Office / 2 Days Remote): This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. local time.

Hiring Range

The hiring range for this position is $105,000 to $115,000 per year.

Benefits

• Professional growth and development
• Health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.

Equal Opportunity Employer

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).