Sales & Education Executive - NYC

About Westman Atelier

Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A skincare approach to high-performance makeup formulated with clean ingredients and no-compromise integrity, balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science.

About Our Founder

Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, Gucci believes passionately that ‘luxury’, ‘efficacy’, and ‘clean’ can be synonymous with exceptional makeup.

Responsibilities

• Sales
  • Accountable for achieving sales goals
  • Record sales on a weekly, monthly, and quarterly basis
  • Analyze business performance and respond to opportunities through education and operational adjustment
  • Partner with Regional Manager to identify whitespace opportunities, productivity drivers, and market expansion strategies
  • Analyze reports & business needs to implement strategies that drive sales results
  • Create tailored, market-level strategies that account for local dynamics and challenges
  • Share meaningful insights and feedback with leadership that celebrate successes, surface challenges, and support the continued evolution of the brand
  • Execute brand strategic initiatives successfully
  • Build strong brand and retailer partnerships
  • Communicate with store leadership and management prior to and during in-store visits
  • Plan and execute impactful store events that meet brand standards
  • Work with retailers to manage inventory levels for sales growth
  • Coach & develop retail employees to achieve individual sales goals and key performance indicators
  • Foster a culture of ownership, entrepreneurial thinking, and brand pride across individual markets
• Education/Artistry
  • Demonstrate a high level of makeup artistry skills with the ability to teach others
  • Develop others through hands-on demonstration, team selling, and coaching
  • Provide side-by-side leadership and motivation on the sales floor with all staff and management
  • Assist clients with product knowledge, makeup applications, and purchases
  • Facilitate and support brand and retailer trainings – in-store, remote locations, and virtual
  • Own on-boarding training for new retail employees, as well as ensuring ongoing training is part of the development journey
  • Complete all education and training programs as outlined by management
  • Maintain education tools and kits to a high standard, including communication and replenishment needs
  • Manage gratis allocation including inventory, assembly, and distribution as needed
• Events
  • Facilitate and support brand events including planning, execution, recap, and follow up
  • Manage allocation of event resources, T&E/Freelance budget to support driving ROI for brand events
  • Manage TOA allocation including inventory, assembly, and distribution as needed
  • Manage Event Collateral-to include transport, set up, and tear down event kits/supplies/collateral
  • Maintain event tools to a high standard and communicate replenishment needs
• Additional
  • Follow brand budget guidelines and utilize tools for tracking budgets
  • Complete required tracking tools and documents for key performance indicators as communicated by leadership
  • Maintain an accurate working calendar that reflects shifts and daily responsibilities, enabling transparency into activity planning, market coverage, and measurable business impact
  • Maintain VM Standards & Guidelines in all retail locations within territory
  • Recruit, hire, and train retail staff in specific retailers in accordance with retailer policies and procedures
  • Recruit, hire, and train freelance team members; manage hours worked, schedules, and consistent communication of brand initiatives
  • Build and develop a high-performing freelance team, overseeing accurate weekly time reporting in accordance with brand pay practices
  • Ensure freelancers consistently represent the brand with excellence and professionalism within retail environments

Requirements

• 3-5+ years of relevant work experience in Sales and Education; Sephora / Nordstrom experience is a plus
• Team player with a positive outlook and open mindset
• Strong strategic thinking and decision-making skills
• Ability to interact with all levels of management, work collaboratively, and build positive/effective business partnerships
• Passionate about clean beauty
• Exceptional customer service skills
• Makeup artistry skills with the ability to connect artistry and education to sales
• Flexible schedule and available to work weekends
• Ability to travel throughout the region for events, trainings, and store visits
• Ability to work independently
• Effective planning, organizational, and time management skills
• Proficient in Word, Excel, PPT, and Google Drive preferred

Benefits

Westman Atelier offers a holistic total compensation package designed to support employees in all aspects of life, including a robust suite of health benefits, wellness perks, 401k, and paid parental leave.

Pay

The base salary for this position will range from $77,000 - $88,000. Exact compensation may vary based on job-related skills, experience, and location.