Sales & Education Executive - NYC
Westman Atelier · New York, NY · 3 wk ago
On-siteBusiness DevelopmentFull-time
Sales
- Accountable for achieving sales goals
- Record sales on a weekly, monthly, and quarterly basis
- Analyze business performance and respond to opportunities through education and operational adjustment
- Partner with Regional Manager to identify whitespace opportunities, productivity drivers, and market expansion strategies
- Create tailored, market-level strategies that account for local dynamics and challenges
- Share meaningful insights and feedback with leadership that celebrate successes, surface challenges, and support the continued evolution of the brand
- Execute brand strategic initiatives successfully
- Build strong brand and retailer partnerships
- Communicate with store leadership and management prior to and during in-store visits
- Plan and execute impactful store events that meet brand standards
- Work with retailers to manage inventory levels for sales growth
- Coach & Develop retail employees to achieve individual sales goals and key performance indicators
- Foster a culture of ownership, entrepreneurial thinking, and brand pride across individual markets
Education/Artistry
- Demonstrate a high level of makeup artistry skills with the ability to teach others
- Ability to develop others through hands-on demonstration, team selling, and coaching
- Provides side by side leadership and motivation on the sales floor with all staff and management
- Assist clients with product knowledge, makeup applications, and purchases
- Facilitate and support brand and retailer trainings – in-store, remote locations, and virtual
- Own on-boarding training for new retail employees, as well as ensuring ongoing training is part of the development journey
- Maintain education tools and kits to a high standard, including communication and replenishment needs
- Manage gratis allocation including inventory, assembly, and distribution as needed
Events
- Facilitate and support brand events including planning, execution, recap, and follow up
- Manage allocation of event resources, T&E/Freelance budget to support driving ROI for brand events
- Manage TOA allocation including inventory, assembly, and distribution as needed
- Manage Event Collateral-to include transport, set up, and tear down event kits/supplies/collateral
- Maintain event tools to a high standard and communicate replenishment needs
Additional
- Follow brand budget guidelines and utilize tools for tracking budgets
- Complete required tracking tools and documents for key performance indicators as communicated by leadership
- Maintain an accurate working calendar that reflects shifts and daily responsibilities, enabling transparency into activity planning, market coverage, and measurable business impact
- Maintain VM Standards & Guidelines in all retail locations within territory
- Recruit, Hire, and Train Retail Staff in specific retailers in accordance with retailer policies and procedures
- Recruit, Hire, and Train Freelance Team members. Manage hours worked, schedules and consistent communication of brand initiatives. Build and develop a high-performing freelance team, overseeing accurate weekly time reporting in accordance with brand pay practices. Ensure freelancers consistently represent the brand with excellence and professionalism within retail environments