Sales Director, Venue

Responsibilities

• Develop and implement comprehensive sales strategies across Group Sales, Tour & Travel Sales, Hospitality Sales, Premium Sales, and Private Events.
• Consistently achieve or exceed sales targets and revenue goals through strategic planning and team leadership.
• Collaborate with marketing and operations teams to align sales initiatives with brand goals and event execution.
• Lead group sales initiatives through creative outreach, strategic partnerships, and educational programming to drive consistent year-round revenue.
• Lead sales strategy for private events and full venue rentals through a balanced approach of inbound inquiries and proactive outbound outreach to drive bookings and revenue growth.
• Provide strong sales leadership by motivating, coaching, and guiding the team to drive performance, accountability, and results across all revenue streams.
• Build and nurture strategic partnerships with high-profile clients and industry stakeholders, including Fortune 500 companies, sports and entertainment executives, convention and visitors bureaus, and leading event professionals.
• Evaluate the financial viability and potential risks and liabilities of private events and venue rentals to ensure profitable and sustainable business opportunities.
• Maintain accurate sales reports, forecasts, and CRM data to inform strategy and planning.
• Analyze booking trends, client feedback, and competitive benchmarks to refine sales tactics and offerings.
• Participate in ongoing departmental financial analysis, planning and budgeting.
• Monitor competitive programs and analyze consumer and tourism (international and domestic) marketplace trends on an ongoing basis; identify key insights and adjust and enhance sales plans accordingly.
• Represent Cosm at trade shows, networking events, and industry conferences to build awareness and generate leads.
• Partner with the marketing team to align on strategies that drive revenue across ticket sales and private event rentals.
• Collaborate on targeted campaigns, digital and experiential promotions, and brand messaging that resonate with key audiences.
• Develop campaigns to drive lead generation, boost conversion rates, and strengthen brand visibility across private event sales and group ticketing channels.
• Work closely with ticketing system personnel and box office staff to track sales and execute ticketing programs.
• Oversee daily revenue tracking, database management, and ensure accuracy of contracts and invoices.
• Maintain open communication and build effective and collaborative relationships within Cosm key internal and external stakeholders.

Qualifications

• Bachelor’s degree, preferably in Business Administration, Marketing, Hospitality Management, Event Management, or a related field required.
• 5-7+ years in a relevant leadership role, preferably in a high-volume Sales environment.
• Exposure to sports, entertainment, tourism, events and/or high-volume attractions a plus.
• Aptitude for integrated marketing planning and execution, including management of multiple marketing channels, as well as agency partners, to meet objectives.
• Knowledge of Los Angeles's local and regional markets, venue operations, and special events industries a plus.
• Proficiency with data, research process, ticket sales patterns, and demographic trends.
• Ability to manage a wide variety of internal and external stakeholders; thoughtfully developing and delivering sound recommendations to senior management.
• Knowledge of domestic and international tour & travel/group sales.
• Ability to work both traditional and non-traditional hours (nights, weekends, holidays) as required.