Sales Director - Senior Living

Responsibilities

• Achieves maximum occupancy and total revenue potential of the community.
• Attracts qualified prospects and converts them into Residents through community outreach and education activities.
• Maintains and exceeds occupancy to budget goals.
• Meets sales and marketing goals through various activities such as voice-to-voice calls, tours, home visits, prospect case studies, and creative follow-ups.
• Conducts daily and weekly reviews of prospects in the pipeline.
• Attends and participates in sales meetings, including semi-annual marketing meetings with AgeWell Solvere Living.
• Ensures marketing team uses Sherpa for all internal and external sales activities.
• Provides updates to the team on census, projected move-ins, tours, events, etc., during Stand-Up meetings.
• Assists in the move-in process by providing new Resident and Family contact information, including required paperwork, unit readiness, and Resident requests.
• Collaborates with the Executive Director to resolve any Community first impression issues.
• Reviews weekly productivity reports for accuracy.
• Participates in weekly sales calls with AgeWell Solvere Living.
• Works collaboratively with department heads to emphasize the team’s role in sales.
• Provides Manager on Duty weekend coverage as scheduled.
• Updates key competitor evaluations and price surveys semi-annually.
• Fulfills emergency procedures and follows all safety practices and procedures.
• Promotes the Community in a positive manner and effectively communicates AgeWell Solvere Living Managed Community values to residents, families, visitors, and team members.

Qualifications

• College degree preferred.
• Excellent customer service and public relations skills.
• Cheerful personality.
• Keen desire to serve seniors.
• Five years sales/marketing experience with a proven track record.
• Previously senior living experience preferred.
• Effective problem-solving skills.
• Creative approach to goals and problems.
• Experience working with seniors.
• Demonstrates proficiency in Microsoft Office and other marketing-related software.
• Physically able to bend and reach.
• Physically able to push and pull and lift up to 40-50 pounds if necessary.
• Physically able to stand for extended periods of time.
• Spend at least 30% of time on travel to referral sources in market area.
• May have their picture taken and image used in social media or community advertising.
• May be video recorded from devices installed by families in residents’ apartments.
• May spend as much as 75% of time on travel to referral sources in market area.
• May be required to work weekends and holidays as assigned.
• May be required to work on shifts other than the one for which hired.
• Subject to exposure to infectious waste, diseases, conditions, etc., including HIV, AIDS, and Hepatitis B and C viruses.
• Could be subject to hostile and emotionally upset Residents due to mental status.
• Background, criminal, and drug tests may be required.
• May be asked to submit to random drug test during employment.
• Community calls may be monitored or recorded for quality assurance purposes.