Sales Director

About the Role

We’re looking for a results-driven Sales Director to own occupancy growth at one of our Spectrum retirement communities. You’ll develop and execute the community’s sales strategy end-to-end — building referral relationships, guiding prospective residents and families through the decision process, and ensuring a steady pipeline that supports long-term occupancy stability.

Responsibilities

• Drive sustainable occupancy growth by developing and executing a comprehensive sales strategy with effective lead management and conversion.
• Build and maintain relationships with referral partners, healthcare professionals, placement agencies, and community organizations.
• Lead the sales process from inquiry through move-in, delivering an exceptional experience and partnering with Operations for seamless resident transitions.
• Analyze sales performance, occupancy trends, and market data to refine strategies and improve conversion outcomes.
• Maintain accurate CRM data, forecasting, and sales reporting.

Requirements

• Proven sales experience required; senior living, healthcare, hospitality, or consultative sales backgrounds preferred.
• Genuine passion for serving older adults and enhancing quality of life for residents and their families.
• Strong relationship-builder who can guide families through complex, often emotional decisions with empathy and professionalism.
• Self-motivated and highly organized, with the ability to work independently and consistently hit occupancy goals.
• Data-savvy — comfortable analyzing conversion metrics, referral source effectiveness, and market trends to drive results.
• Proficient in Microsoft Office Suite and CRM platforms.
• High School diploma required; Bachelor’s degree preferred.
• Valid driver’s license and reliable transportation required.

Benefits

• Eligibility for medical, dental, and vision insurance (full-time team members).
• Life insurance and other voluntary insurance options.
• 401(k) participation for all team members (part-time and full-time).
• Paid time off, holiday pay, and discounts through Perk Spot.

Spectrum Retirement Communities strongly encourage all team members to be fully vaccinated against COVID-19, however, the vaccine is not a requirement to work with us.