Sales Director

Priority Commerce is a leading financial technology company on a mission to deliver a personalized, easy-to-adopt financial toolset that accelerates cash flow and optimizes working capital for businesses. Our vision is to eliminate the barriers to unlocking revenue—empowering businesses to grow faster and operate smarter through the Priority Commerce Engine, an innovative platform combining payables, acquiring, and banking and treasury solutions.

About the Role

The Director, Sales leads Prisma's enterprise sales strategy across the multifamily rental housing & HOA industry. This role owns new logo acquisition, pipeline development, forecasting, and the systems needed to scale revenue. The leader will both build the sales organization and personally close large multifamily operators and ownership groups.

Responsibilities

• Sales Leadership & Strategy
  • Own Prisma’s new-business strategy within the multifamily rental housing & HOA ecosystem.
  • Build and manage the sales team (SDRs/AEs) with clear KPIs and accountability.
  • Develop a disciplined enterprise sales process for multi-property, high-value deals.
• Pipeline Development
  • Drive top-of-funnel growth through outbound programs, partnerships, events, and referrals.
  • Maintain high-quality pipeline metrics, forecasting accuracy, and CRM discipline.
• Enterprise Sales Execution
  • Player / Coach: Personally close strategic accounts (1,000+ units).
  • Lead conversations with owners, COOs, VPs of Operations, IT leaders, and procurement.
  • Manage complex sales cycles involving PMS integrations, payment workflows, resident banking features, and rev-share structures.
  • Build compelling ROI analyses tailored to multifamily operations and financial outcomes.
• Cross-Functional Collaboration
  • Align with Marketing on demand generation and messaging.
  • Partner with Client Success for smooth close → onboarding → adoption.
  • Coordinate with Product/Engineering on roadmap feedback from multifamily operators.
  • Collaborate with Finance on pricing, rev-share models, and revenue planning.
• Systems & Process
  • Implement scalable systems for outreach, sequencing, demos, proposals, and forecasting.
  • Develop CRM KPIs and manage each with the team to ensure accuracy, discipline, and accountability.
  • Maintain competitive awareness within the multifamily PropTech landscape (Bilt, Livly, PMS providers, etc.).

Requirements

• Proven success selling into multifamily property management companies or ownership groups.
• 7+ years enterprise SaaS, PropTech, FinTech, or payments sales experience.
• 5+ years experience in Rent/HOA payments.
• Previous startup/scale-up experience.
• Strong command of long, multi-stakeholder enterprise sales cycles.
• Experience building or scaling a sales team.
• Excellent executive communication and negotiation skills.
• Strong analytical background for KPIs, dashboards, and revenue modeling.
• Ability to navigate procurement, legal terms, and revenue-share agreements.

Preferred Qualifications

• Experience in banking, payments, payables, leasing.
• Familiarity with B2B2C property management models.
• Understanding of payment security, compliance, and resident data requirements.

What Success Looks Like

We're looking for someone who is energized by building relationships and creating new opportunities. The successful candidate is naturally curious, highly competitive, and motivated by helping organizations solve complex business challenges through innovative technology. They are confident presenting to executive leadership, resilient throughout the sales process, and passionate about the multifamily industry.

Work Environment & Culture

We believe that performance and experience go hand in hand—an exceptional employee experience is earned through contribution. We are a results-driven team, grounded in our core values: ownership, authenticity, service, trust, innovation, and camaraderie. Our culture is built for those who want to make an impact. We challenge each other to grow, celebrate progress, and support one another through shared goals and real connection.

Pay

Compensation range: $144,000–$167,000

Benefits

• Financial Wellness
  • Bonus programs
  • 401(k) match
  • Employee Stock Purchase Program (ESPP)
  • HSA and FSA options
  • Financial wellness resources and employee discount programs
• Health & Well-being
  • Medical, dental, and vision coverage
  • Mental health support for employees and dependents through Lyra Health
  • Family planning and women’s health benefits through Carrot
  • Gym membership reimbursement and virtual wellness programs (including yoga)
• Time Off
  • 3 weeks PTO to start, with unlimited PTO after year one
• Growth & Development
  • Education expense reimbursement
  • Leadership development programs
  • Certified Payments Professional (CPP) certification support

Traditional Physical Requirements

• Requires prolonged sitting, standing, bending, stooping and stretching.
• Requires the ability to lift 10 pounds.
• Requires eye-hand coordination, manual dexterity and a normal range of hearing and vision (with or without correction).