Sales Director

About the Role

This Sales Director role will own our grocery business to drive category growth and achieve annual sales and commercial spend targets. This role is deeply involved in the activation of Category Roadmaps and uses them in the development and activation of customer-specific Category Business Plans (with a category-first approach) to achieve the 4P objectives. Build and maintain strong connections with cross-functional partners to bring category and shopper insights to drive category results.

Why You’ll Love It Here

At Not Your Mother’s Haircare, we exist to do hair differently. We create life-tested clean haircare for every strand and season, designed to take on real hair needs, from volume and hydration to frizz control and definition, without overcomplicating your routine. Our team moves fast, thinks big, and isn’t afraid to challenge the expected. We believe the best ideas come from collaboration, curiosity, and people who bring fresh perspectives to the table. Whether we’re launching innovation, building community, or creating culture-driving moments, we do it with intention, creativity, and a little bit of edge. As we continue to grow, we’re looking for a Sales Director to help shape what’s next for the brand. If you’re passionate about innovation, energized by collaboration, and excited to make an impact, you’ll fit right in.

Our culture is rooted in the values that guide everything we do. We lead with LOVE FOR ALL by creating a workplace where individuality is celebrated, and everyone feels empowered to show up as themselves. We encourage our team to MAKE YOUR MARK by taking initiative, owning ideas, and pushing work forward with confidence. And we continue SHAKING THINGS UP by embracing change, staying curious, and never settling for ordinary.

Who You’ll Lead/Collaborate With

In this role, you will lead and develop the grocery sales team while partnering closely with Category Analysts and broker partners to drive execution and growth. You will collaborate cross-functionally with Sales Planning & Strategy, Marketing, Trade Marketing, Finance, Supply Chain, and Customer Service teams, as well as key retail customers.

Responsibilities

• Work with Sales Planning & Strategy on the development of customer-specific category plans anchored in category growth drivers (category-first mindset)
• Present and launch New Item Plan and develop initial field forecast
• Develop customer promotion plans
• Ensure forecast accuracy, meet sales performance targets, achieve sales goals, manage segmentation/resource allocation, and improve customer service
• Achieve annual sales and trade targets through effective selling and negotiation
• Frequent customer interaction to implement the annual plan, execute the plan, gain distribution on new and core items, activate customer category strategies, trade marketing, and address urgent communications (e.g., service level or quality issues)
• Identify gaps between customer plans and customer feedback, proposing solutions to bridge these gaps
• Ensure achievement of agreed Customer(s) targets/Key Performance Indicators (Category growth, Sales, Trade, Customer service, and in-stock levels, etc.)
• Present Customer Category Plan and supporting Implementation Calendar to customers via strategic business planning
• Monitor, review, and drive execution of customer category plans
• Drive category growth and exceed high-performance targets
• Work closely with Category Analysts to develop category account management skills
• Drive excellence in execution through continual interaction with the broker team
• Lead and develop the Grocery sales team to create customer plans and achieve sales goals
• Coach and develop team members

Requirements

• Proven experience in sales within the grocery channel preferred
• Understanding of the category, key competitors, and willingness to develop category knowledge
• Ability to develop customer-specific category growth strategies
• Good knowledge of interrelationships between key functions (Marketing, Sales Finance, HR, Supply Chain) and their initiatives
• Demonstrated ability to influence people and create compelling, fact-based sales stories
• Ability to create customer plans within CAP Guidelines and assigned Trade Rates
• Knowledge of Sales Fundamentals: Pricing, Promotion, Assortment, and Merchandising
• Understanding of Integrated Commercial Planning process
• Proven experience in sales leadership with an emphasis on people development
• Knowledge of customer, marketplace, and relevant channel and shopper trends to generate actionable ideas

Education and Experience

• 3 years working with customers, Sales Planning & Strategy, and Broker teams, successfully delivering critical metrics

Day-to-Day Physical Requirements

This is a remote role and will require occasional travel for meetings.

Benefits

• Competitive Compensation designed to reflect your skills and impact
• Work–Life Balance with PTO, sick time, 9 paid holidays, and 2 paid floating holidays
• Comprehensive Health Coverage including medical, dental, and vision for you and your family, plus company-paid short-term disability and life insurance
• Financial Wellness with Roth and 401(k) retirement plans and a 4% employer match
• Paid Parental Leave
• Professional Growth supported through our professional development reimbursement program
• Product Perks with access to exclusive product discounts
• Wellness Perks including an on-site fitness center and One Pass Select access
• Annual Beauty & Wellness Credit
• Volunteer Time Off
• Monthly Networking Lunch Credit