Sales Director

About the role

MCI USA is seeking a Sales Director to lead a multi-million dollar sales effort in the aviation space. The Sales Director will be responsible for leading and managing the sales team and partnering with clients to deliver the day-to-day operations and strategy of our sales work for a portfolio of events, including a Gold 100 event, multiple smaller event experiences, and advertising products.

Main responsibilities

• Revenue Strategy & Ownership

• Own and deliver on revenue targets across a portfolio of events and products (exhibit, sponsorship, and advertising)
• Develop and execute comprehensive sales and growth strategies to drive revenue performance
• Identify new revenue opportunities and optimize existing offerings to maximize client value

• Client Partnership & Account Leadership

• Serve as the strategic sales lead and primary partner for association clients
• Align sales strategy with client objectives and long-term growth plans
• Build and maintain strong executive-level client relationships

• Sponsorship & Product Development

• Lead the development of innovative sponsorship and advertising solutions tailored to client and market needs
• Drive value proposition development and ensure clear positioning across all sales channels
• Partner with internal teams to bring new revenue concepts to market

• Sales Performance & Operations

• Oversee pipeline management, forecasting, and performance tracking to ensure achievement of sales goals
• Leverage data and insights to inform strategy, improve conversion, and optimize sales outcomes
• Ensure consistent sales processes, tools, and reporting across the team

• Team Leadership & Development

• Lead, coach, and develop a team of sales professionals to achieve individual and team performance goals
• Set clear expectations, monitor performance, and provide ongoing feedback and support
• Foster a collaborative, high-performance team culture aligned with MCI values

• Cross-Functional Collaboration

• Partner with marketing, operations, and client services teams to ensure alignment and successful delivery of sales initiatives
• Support integrated go-to-market strategies across multiple stakeholders

Job requirements

• 7+ years of applicable sales experience

• Exhibit and sponsorship sales experience supporting large-scale association events or portfolios with measurable revenue and exhibitor/sponsor scope

• Ability to travel to client events and meetings; estimated 20%

• Demonstrated experience managing and delivering on significant revenue targets (e.g., multi-million-dollar portfolios)

• Experience leading sales teams and developing high-performing talent

• Experience working with associations, events, or similar client environments preferred

• Experience managing complex sales cycles across multiple products or offerings

Professional and leadership competencies

• Solutions-oriented, creative problem solver;
• High degree of emotional intelligence and an innate tendency to stick with it;
• Strategic thinker with ability to multi-task and adhere to timelines and deadlines;
• Exceptional interpersonal skills with the ability to adjust your communication style for internal and external audiences;
• Solution-based sales experience and the ability to deliver and coach to a consultative sales approach;
• Good decision-making skills, tactful, good listener, willingness to search out answers, ability to recognize when others need to be involved in activities or decisions;
• Creative, curious, positive, high-energy level, and an enthusiasm for meeting and working with a wide range of individuals;
• Ability to work in a fast-paced sales environment and adapt quickly to new projects.

Specific technical skills

• Proficient computer skills, including Microsoft Office Suite (Teams, Excel, Outlook, PowerPoint, and Word)
• Experience preferred with MapYourShow or other event management tools

Additional requirements

• Ability to travel 4-6x per year for in person client meetings or events

Benefits summary

MCI USA is an established, family-friendly company offering outstanding benefits and significant growth opportunities.

• PTO
• 13 paid company holidays, including closure Christmas Eve through New Year’s Day
• 401K
• Medical, dental, vision and supplementary insurances
• Employer-paid group life insurance, short-term and long-term disability
• Employer-paid family building benefit (fertility, adoption and surrogacy)
• Employer-paid mental health benefit
• Pet discount program

Application instructions

Please reach out even if you do not meet all the criteria but are willing to learn and commit to one of our great roles. At MCI USA, we thrive on passion and believe that diverse perspectives make our team stronger. We are dedicated to fostering an inclusive environment with equal opportunities for everyone, regardless of race, color, religion, gender, sexual orientation, marital status, age or physical/mental ability.