Sales Director

The Bridge at Colorado Springs, an Assisted Living Senior Community, is seeking a Full-Time Sales Director. As a certified “Great Place to Work,” we offer great benefits.

Position Summary

The Sales Director drives the community’s sales efforts, develops and executes quarterly marketing plans, reaches occupancy goals, and follows Century Park standards in compliance with all laws, regulations, and Century Park standards. Reporting to the Executive Director.

Qualifications

• Must have a bachelor’s degree in marketing, public relations, or related field from an accredited college or university or equivalent experience
• Must have at least (1) year of experience, (3 years preferred) in successful sales experience
• Senior living experience preferred

Primary Job Responsibilities

• Plans, develops, executes, drives and evaluates community’s strategic marketing plan
• Maintains compliance with budget and labor and expense control utilizing spend down sheet for department expenditures
• Ensures leads database is accurate and current
• Ensures waitlist is accurate and current
• Ensures list of primary and secondary referral sources in local market is accurate and current
• Ensures marketing and sales reports are accurate and timely
• Completes competitive analysis annually and as needed of competitors in local market
• Conducts demographic analysis to determine highest concentrations of prospective residents in local market
• Increases overall resident census and achieves specific occupancy targets
• Sales and marketing focus includes spending time outside community identifying and cultivating relationships with referral sources, closing the sale effectively with prospective residents and families, increasing awareness of the community and Century Park in the local community at large, planning and hosting marketing and waitlist events, communicating upcoming marketing events to appropriate staff, developing and overseeing inquiry follow-up process to turn leads into residents, participating in conference calls with other Sales Directors within region and company, recruiting, selecting, hiring, training, evaluating, supervising and counseling sales team, scheduling department hours appropriately, exercising appropriate independent judgment

Supervisory Requirements

• Recruits, selects, hires, trains, evaluates, supervises and counsels sales team
• Schedules department hours appropriately
• Exercises appropriate independent judgment

Additional Requirements

• Must have reliable transportation, be willing and able to travel if necessary
• Must have excellent written and verbal communication skills
• Must have a valid driver’s license in current state with satisfactory driving record per Century Park standards
• Must be proficient in Microsoft Word, Excel and Outlook
• Must demonstrate outgoing, energetic personality with excellent listening skills and ability to persuade others
• Must have expert knowledge in field of practice
• Must possess ability to work with little supervision and make independent decisions when circumstances warrant
• Must understand urgency to build occupancy with ability to gain referrals and build new sources of business
• Must have the ability to implement and interpret the programs, goals, objectives, policies and procedures of the sales department
• Maintains confidentiality of all propriety and/or confidential information
• Understands and follows company policies including harassment and compliance procedures
• Displays integrity and professionalism by adhering to Century Park’s Code of Ethics and completing all required compliance training