Sales Director

Responsibilities

• Drive Occupancy & Sales Success
• Own the full sales journey—from initial inquiry to move-in.
• Meet and exceed occupancy and revenue goals through strategic sales execution.
• Conduct engaging community tours and personalized consultations.
• Create exceptional experiences that turn prospects into enthusiastic residents.
• Build Relationships That Grow the Community
• Develop and maintain strong referral partnerships with healthcare professionals, senior service organizations, financial planners, real estate professionals, and other community partners.
• Conduct regular outreach and business development visits throughout the local market.
• Represent Vancouver Pointe at networking events, community presentations, and industry functions.
• Become a trusted ambassador for the community.
• Lead Management & Sales Excellence
• Manage the sales pipeline using CRM tools to ensure timely follow-up and consistent communication.
• Maintain accurate prospect records and reporting.
• Monitor key sales metrics and identify opportunities to improve conversion rates.
• Execute follow-up strategies that keep prospects engaged throughout their decision-making journey.
• Marketing & Community Engagement
• Plan and host engaging marketing events, educational seminars, open houses, and referral appreciation events.
• Collaborate with the marketing team to develop campaigns that increase brand awareness and generate qualified leads.
• Provide input on marketing materials, digital content, and community messaging.
• Deliver An Outstanding Customer Experience
• Respond promptly and professionally to all inquiries.
• Provide knowledgeable guidance on pricing, services, amenities, and lifestyle options.
• Ensure every interaction reflects our commitment to hospitality, compassion, and exceptional service.

Requirements

• Proven success in consultative sales- preferably in an Independent Living environment- with a track record of meeting or exceeding goals.
• Outstanding relationship-building and networking skills.
• Excellent communication and presentation abilities.
• Strong organizational skills with the ability to manage multiple priorities.
• A self-starter who thrives in a fast-paced, goal-oriented environment.
• Experience using CRM platforms and Microsoft Office.
• A genuine passion for serving older adults and their families.

Preferred Qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related field (or equivalent experience).
• Five or more years of successful sales experience.
• Experience in senior living, hospitality, healthcare, real estate, or other relationship-based sales environments preferred.
• Experience with Yardi CRM or similar sales management platforms is a plus.