Sales Director - Assisted Living

About the Role

We're looking for a Sales Director who does more than fill beds—you'll guide families through one of life's most emotional decisions, build trust with local healthcare partners, and drive the growth of a community people are proud to call home. If you're a consultative seller with heart, a sharp eye for pipeline metrics, and the persistence to turn inquiries into move-ins, we'd love to meet you.

Responsibilities

• Own the full sales cycle—generate leads, qualify prospects, run tours, and close move-ins to meet monthly and quarterly occupancy and revenue targets.
• Build and execute a sales strategy aligned with our budgeted occupancy and financial goals.
• Respond promptly and compassionately to every inquiry—phone, email, walk-in, or online—and keep detailed, accurate records in our CRM.
• Cultivate referral relationships with hospitals, rehab centers, home health agencies, physicians, and elder law attorneys.
• Host networking events, professional luncheons, and educational seminars that put our community on the map.
• Partner closely with the Executive Director, care teams, and department leaders to create seamless, memorable tour experiences.
• Contribute to the yearly marketing plan and help plan and execute 8-10 marketing events annually.
• Track pipeline metrics, move-ins, and conversion ratios, and report on results.

Requirements

• A degree in Business, Communications, Real Estate, Hospitality, or a related field—or equivalent experience.
• 3-5 years of direct sales experience, ideally in senior living, hospitality, real estate, or healthcare.
• A track record of success in consultative, relationship-based selling.
• Comfort working in a CRM and using sales metrics to guide your day.
• Familiarity with the senior care industry—independent living, assisted living, and memory care.
• High emotional intelligence, strong communication skills, and a genuine, customer-first mindset.

Preferred Qualifications

• Experience with move-in coordination or family mediation.
• Knowledge of Medicaid and long-term care insurance.
• An existing local referral network.
• Public speaking experience.

Benefits

• A meaningful role where your work directly changes families' lives for the better.
• A collaborative team—care, culinary, and life enrichment leaders who partner with you, not around you.
• A supportive marketing team invested in your pipeline, not just your close rate.
• Room to grow your career within a mission-driven senior living organization.
• Professional Development through our Pathway to ED program and other educational opportunities.
• Educational reimbursement and paid tuition based on meeting criteria.
• Full benefits package including 401k with a match, EAP, and many ancillary offerings.