Sales Development Specialist

Purpose

The Sales Development Specialist plays a critical role in fueling pipeline growth by identifying new business opportunities and engaging both prospective and current customers. This role is ideal for a driven, curious professional who thrives in a fast-paced, goal-oriented environment and enjoys building relationships.

What You Will Contribute

• Proactively identify and engage prospective customers through research, outreach, and networking
• Generate new business opportunities via cold calls, email campaigns, and social selling
• Qualify inbound and outbound leads to assess needs, timing, and fit
• Re-engage current customers to drive satisfaction, retention, and upsell/cross-sell opportunities
• Manage and track leads through the sales pipeline, ensuring consistent follow-up and progression
• Partner with Regional Account Managers to align on strategy and successfully transition qualified leads
• Represent the company at industry trade shows to build relationships, capture new leads, and drive timely follow-up to convert opportunities
• Leverage Salesforce (or CRM tools) to document activities, manage pipeline, and maintain data integrity
• Stay informed on market trends, competitors, and industry developments
• Report on outreach activity, pipeline health, and key performance metrics

Minimum Qualifications

• 0–3 years of experience in sales, business development, or a customer-facing role
• Strong communication skills (written, verbal, and interpersonal)
• Comfortable with outbound prospecting, including cold calling
• Experience using CRM tools (Salesforce or similar)
• Strong organizational skills with the ability to manage multiple priorities
• Self-motivated with a results-driven mindset

Preferred Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field
• Familiarity with modern prospecting techniques (social selling, multi-channel outreach)
• High emotional intelligence and ability to build rapport quickly
• Experience working in a fast-paced, metrics-driven environment

Why Join Us

• Opportunity to build foundational sales skills and accelerate your career
• Collaborative, team-oriented environment with strong partnership between Sales and Marketing
• Exposure to strategic accounts and revenue-driving initiatives
• A defined growth path for high performers, with the opportunity to progress into Relationship Manager and Account Manager roles as you build your sales expertise and deliver results

Total Rewards

• Competitive Pay
• Annual Bonus Eligible for Annual Pay Increases
• Comprehensive Health, Vision, and Dental Coverage
• 15 days Paid Time Off + 11 Paid Holidays
• Two Ways to Save for Retirement: Badger Meter contributes 25 cents for every dollar you contribute to the plan, up to 7% of your eligible compensation. In addition to the match, the company will also contribute 5% of your eligible compensation to your Defined Contribution account on an annual basis.
• Additional access to a certified financial planner to help ensure your money is working for you, at no cost!
• Employer Paid benefits including: Employee Assistance Program (EAP), Basic Group Life Insurance, Short Term Disability, and more
• Educational Assistance – Tuition Reimbursement up to $5,250
• Voluntary benefits including: Additional Life Insurance, Long Term Disability, Accident and Critical Illness coverage
• Health Savings Account (HSA) & Flexible Spending Account (FSA) options

Equal Opportunity/Affirmative Action Employer

This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Applicants can learn more about their rights regarding equal opportunity in employment by viewing the federal "EEO is the Law" poster and the “EEO is the Law” poster supplement at http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm.

Privacy Statement

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