Sales Development Representative - Dallas

Role Summary

As an SDR (Sales Development Representative) at Eftsure, you are the front line of our sales engine - creating qualified meetings and pipeline, driving meaningful conversations, and shaping the first impression that prospects have of our brand. This is a high-impact role for someone hungry to learn, grow, and help accelerate our revenue.

You will be responsible for:

• Proactively identify, research, and engage new prospects through a multi-channel outbound motion (phone, email, LinkedIn, events).
• Cold calling decision makers via phone.
• Create high-quality opportunities by understanding prospect pain points, priorities, and buying triggers.
• Qualify inbound leads with speed and precision, ensuring they match our ICP and segmentation model.
• Build targeted prospect lists, personalise outreach, and run structured sequences to maximise reply and connect rates.
• Deliver best-in-class messaging that communicates our value proposition clearly and confidently.
• Book qualified sales meetings that include the right attendees from both sides (increasing show rate and deal velocity).
• Partner closely with AE team to understand account strategies, provide insights, and improve conversion from meeting → pipeline → closed revenue.
• Maintain accurate records in CRM and follow all processes for cadences, data hygiene, and opportunity creation.
• Track activity, conversion metrics, and pipeline progression to identify opportunities for improvement.
• Contribute to team culture by showing up, sharing learnings, celebrating wins, and supporting peers.
• Adhere to the Eftsure Company Values.

Key Results Areas

• Qualified meetings held with prospects
• High show rates, high qualification quality, and strong pipeline impact
• Active participation in training, coaching, and continuous development
• High energy, professionalism, resilience, and a growth mindset
• A positive, team-first attitude with a passion for helping solve real customer problems

Experience & Qualifications

• Experience in another SDR or BDR role is not required but recommended
• Experience at a growth stage B2B SaaS company
• Experience selling to finance leaders or working in the financial and/or payments control environment
• You are familiar with CRM usage (HubSpot or Salesforce)

Skills

• Strong written and verbal communication
• Confident cold calling skills
• CRM proficiency (Salesforce or HubSpot)
• Ability to qualify leads using frameworks (BANT, MEDDIC, CHAMP, CAA, etc.)
• Research and account mapping skills
• Understanding of basic sales terminology and pipeline stages
• Strong organisational and time management skills
• Comfortable working to targets and managing a structured daily cadence

High Performance Traits

• Self-motivation and hunger to win
• High energy and positive presence on calls
• Ownership mindset - doesn’t wait to be told what to do
• Competitive spirit balanced with strong team-first behaviour
• Attention to detail, especially in data hygiene and meeting handovers
• Creativity in outreach (videos, voice notes, unique messaging)
• Passion for helping customers and solving real problems
• Strong work ethic - consistent, reliable, and accountable
• Growth mindset - genuinely wants to develop into AE, CS, or leadership roles