Sales Development Representative

About the role

SVA is seeking an onsite Sales Development Representative (SDR) to join their growing Business Development team in Madison, Wisconsin. The ideal candidate will introduce prospective clients to SVA's accounting, tax, advisory, and consulting services, working closely with firm leadership and subject matter experts.

Responsibilities

• Generate qualified business opportunities through thoughtful outreach, relationship development, and strategic follow-up.
• Execute targeted outreach through email, phone, LinkedIn, and digital sales campaigns.
• Respond promptly to inbound leads generated through marketing campaigns, referrals, events, and website activity.
• Research prospective clients and personalize outreach to increase engagement and response rates.
• Build targeted prospect lists using ZoomInfo, LinkedIn Sales Navigator, and other prospecting tools.
• Monitor prospect engagement and adjust outreach strategies based on activity and interest.
• Support industry events & conferences by coordinating logistics, representing SVA professionally, capturing and qualifying event leads, and maximizing lead conversion.
• Schedule meetings with prospective attendees before conferences.
• Ability to travel up to 20% to attend conferences as needed.
• Qualify opportunities by conducting discovery conversations, identifying key decision-makers and influencers, evaluating opportunities, and maintaining accurate prospect information within HubSpot.
• Create seamless handoffs by scheduling introductory meetings for Business Development leaders and subject matter experts, providing detailed meeting notes and prospect insights, and ensuring successful transitions.
• Nurture early-stage prospects through ongoing communication, re-engaging dormant opportunities when appropriate, maintaining accurate CRM data, and consistently documenting outreach activities.
• Share market feedback and prospect insights that help improve messaging and campaigns.

Requirements

• HS Diploma or equivalent required.
• 1–3 years of experience in sales development, inside sales, business development, or a similar outbound sales role.
• Excellent written and verbal communication skills.
• Experience using a CRM platform (HubSpot preferred).
• Strong organizational and time management skills with the ability to manage multiple priorities.
• Proficiency with Microsoft Office (Outlook, Excel, Word, Teams).
• Willingness to travel approximately 20% for conferences and industry events.

Preferred

• Experience using HubSpot for sequences, workflows, reporting, and task management.
• Familiarity with ZoomInfo, LinkedIn Sales Navigator, Lemlist, or similar sales engagement tools.
• Experience selling into B2B organizations or within professional services.

What You'll Bring

• HS Diploma or equivalent required.
• 1–3 years of experience in sales development, inside sales, business development, or a similar outbound sales role.
• Excellent written and verbal communication skills.
• Experience using a CRM platform (HubSpot preferred).
• Strong organizational and time management skills with the ability to manage multiple priorities.
• Proficiency with Microsoft Office (Outlook, Excel, Word, Teams).
• Willingness to travel approximately 20% for conferences and industry events.

Why Join SVA?

• A highly collaborative and approachable culture.
• Direct exposure to firm leadership and industry experts.
• Opportunities for professional growth and career advancement.
• Competitive compensation and comprehensive benefits.
• The opportunity to contribute to a respected, independent firm focused on long-term client relationships.