Sales Development Representative

About the role

This SDR role exists to build qualified Canadian buyer-side pipeline for the AE team. You’ll research target accounts, run outbound sequences, qualify interest, book discovery meetings, and hand off strong opportunities with context so AEs can advance the deal.

What You’ll Do

• Pipeline Development: Build outbound pipeline from scratch — prospecting procurement leaders, municipal decision-makers, and school board administrators across Ontario through targeted research and personalized bilingual outreach.
• Discovery & Qualification: Run discovery calls that go beneath the surface — understanding how public sector organizations are structured, where their procurement pain sits, and what makes a lead genuinely worth handing to the Account Executive team.
• Sales & Marketing Alignment: Represent Edilex credibly in every conversation — you understand the product, the Legalflo and Edilexpert solutions, the security certifications, and the pain of manual procurement drafting well enough to hold an intelligent first conversation with a skeptical procurement officer.
• Funnel Ownership & Reporting: Your pipeline is organized and your data is clean — Salesforce reflects reality, your activity metrics tell a coherent story, and your accounts are always researched before outreach.

Required

• 1-3 years of Outbound experience in a B2G or B2B environment — you’ve built pipeline from scratch, not just worked inbound leads.
• Strong English Communication skills — you can write clear prospecting emails and hold confident discovery conversations in English.
• Strong business acumen — you can quickly assess an organization’s structure, navigate multiple stakeholders, and identify who owns the problem Edilex solves.
• Salesforce proficiency and SDR activity discipline — you have hands-on experience using Salesforce to log calls and emails, track follow-ups, document prospect context, and maintain accurate account, activity, and meeting-booking data.

Nice to Have

• Bilingual fluency in English and French — you communicate with equal confidence in both languages, in writing and live on calls with Ontario’s public sector contacts.
• Familiarity with procurement or legal technology — you can speak to the pain of manual drafting or RFP processes because you’ve encountered it firsthand.