Sales Development Representative

About the role

Sage is on a mission to improve care and quality of life for older adults, starting with those residing in senior living facilities. Falls are the leading cause of injury-related death among adults over 65. And yet, fall prevention and emergency response systems for older adults are archaic and ineffective. At Sage we've built a more modern way of understanding when older adults need help, including methods for residents to alert caregivers when in need of help, and corresponding software for caregivers to triage response. Our company mission is to create a product that our client counterparts love, and this role is a key part of that objective.

Responsibilities

• Contribute to building the Sales Development function from the ground up by defining processes, documenting best practices, and shaping the systems and playbooks that future SDRs will rely on.
• Drive targeted outbound prospecting into enterprise and mid-market senior living organizations, tailoring messaging by role, regional structure, and operational need to open high-value conversations.
• Respond to inbound leads from the website, webinars, and events with speed and precision - delivering timely, relevant outreach that converts interest into qualified meetings and early-stage pipeline.
• Conduct concise discovery to validate fit, uncover pain points, and elevate meeting quality before handing opportunities to Account Executives.
• Partner with AEs to support strategic account development—researching high-priority accounts, identifying key stakeholders, and coordinating multi-threaded outreach that accelerates deal progression.
• Execute marketing campaign follow-up and event-related outreach, maximizing pre- and post-event engagement to turn campaign activity into measurable pipeline.
• Maintain CRM excellence by documenting interactions, qualification details, and account insights to improve forecasting accuracy and support long-cycle enterprise sales efforts.
• Test new messaging, cadences, and prospecting tactics to continually refine outreach effectiveness and contribute to a scalable, repeatable SDR playbook.
• Share field insights with Sales and Marketing to strengthen ICP definition, enhance outreach strategies, and increase conversion rates across the funnel.

Qualifications

• 1-3 years of experience in a Sales Development or Business Development role, ideally in B2B SaaS, hardware, or enterprise solutions.
• Experience prospecting into multi-stakeholder environments or regulated/operationally complex industries (healthcare, education, logistics, etc.).
• Strong written and verbal communication skills — you can craft clear, compelling messaging and hold confident conversations with director- and VP-level leaders.
• Comfortable balancing both inbound and outbound workstreams.
• Familiarity with CRM systems (Hubspot preferred) and sales engagement tools.