Sales Development Representative

Must be eligible to work in the United States without the need for work visa or residency sponsorship.

About the role

OneDigital | Resourcing Edge is looking for a Sales Development Representative to grow & maintain our sales funnel by identifying ideal prospects, enriching and validating contact data, and advancing leads to qualified opportunities. The SDR will own CRM hygiene in Zoho CRM and run consistent outreach using phone, email, LinkedIn and personal drops (where possible), helping ensure our outreach is targeted, accurate, and timely.

Primary Outcomes

• A steady stream of qualified prospects added to the pipeline each week
• Clean, accurate Zoho CRM records (contacts, accounts, notes, statuses, tasks)
• Consistent advancement of leads through their defined stages
• Qualified appointments booked with the correct people

Work Style & Expectations

• Self-directed: you don’t wait to be told what’s next - you find the next best action
• Process-oriented: you create repeatable systems and checklists
• Metrics-driven: you care about volume, quality, and conversion - not just “busy work”
• Confidential and professional: you’ll handle sensitive contact and pipeline data

Responsibilities

Funnel-Fill & Prospecting Support

• Build and maintain targeted prospect lists based on our Ideal Client Profile (ICP)
• Identify decision-makers (HR, Payroll, Operations leadership) and confirm they’re current
• Research businesses and prioritize best-fit targets for outreach and in-person drops

Data Enrichment & Validation

• Enrich accounts and contacts with missing fields (titles, emails, phone numbers, locations, employee count, etc.)
• Validate data accuracy (correct addresses, correct office locations, company status, role confirmation)
• Verify that the person we want to meet actually works in that office (not remote, not outdated)

Zoho CRM Ownership (Non-Negotiable)

• Create/update leads, contacts, accounts, and deal records in Zoho CRM
• Maintain clean pipeline stages, next steps, tasks, and follow-up dates
• Log activities and ensure every lead has an owner, status, and next action

Campaign Execution (Zoho CRM/Campaigns)

• Create, schedule, and send outbound campaigns (email sequences and/or light multi-touch)
• Segment lists, manage suppression lists, and ensure compliance with best practices
• Track performance metrics (open/reply rates, meeting conversions) and recommend adjustments
• Coordinate follow-up workflows so no warm lead falls through the cracks

Qualified Appointment Setting

• Book 30-minute initial meetings with prospects who have need and desire to learn more about Payroll Experts offerings
• Send calendar invites and reminder cards (when applicable)
• Complete secondary invite to sales rep with required prospect data
• Ensure calendar alignment (may deal with multiple time zones), optimize drive time and appointment proximity for maximum efficiency

Requirements

Education & Experience

• 2+ years supporting sales teams, outbound prospecting, or CRM administration
• Strong experience with Zoho CRM/Salesforce or competing CRM platform
• Experience in B2B services/SaaS/HCM/payroll (helpful but not required)
• Basic understanding of deliverability and list hygiene
• Familiarity with mapping/routing tools (Google My Maps, Route planning apps, etc.)
• Experience running outbound email campaigns

Knowledge/Skills/Abilities

• Excellent verbal communication with ability to follow scripts while sounding friendly and open
• Tenacious “hunter” mentality with strong resiliency and ability to overcome objections
• Excellent research skills (LinkedIn, company websites, directories, etc.)
• Strong attention to detail and comfort cleaning/standardizing data
• Clear written communication and follow-through (tasks get closed, not “left open”)

Pay

$24-$27/hr DOE

Benefits

In addition to base pay, some roles are eligible for variable compensation, commission, and/or annual bonus based on your individual performance and/or the company’s performance. We also offer eligible employees health, wellbeing, retirement, and other financial benefits, paid time off, overtime pay for non-exempt employees, and robust learning and development programs. You will receive reimbursement of job-related expenses per the company policy and may receive employee perks and discounts.

Learn more about benefits.