Sales Development Representative

About the role

As a Sales Development Representative (SDR), you will establish relationships with potential customers through the early stages of their buyer journey. You will identify, educate, and qualify potential leads to generate new business opportunities that drive revenue growth. With a customer‑first mentality this role requires active listening, quick thinking, and a growth mentality to address customer needs and build meaningful interactions that showcase FranklinCovey’s unique value proposition. This includes target market penetration, cold calling on CXOs and senior‑level executives, following up on marketing‑generated leads, webinar and event follow‑up, and more.

Responsibilities

• Raise awareness and generate interest for FranklinCovey through multi‑touch cold calling, emails, and social outreach to prospective customers
• Educate prospects in FranklinCovey’s products, building high‑level business cases that tie FranklinCovey’s solutions to customer goals and initiatives
• Identify buyer potential utilizing a defined qualification framework
• Schedule initial discovery calls for Account Executives
• Meet or exceed assigned daily activity minimums of 80‑100 activities
• Manage your own book of accounts and set the strategy for effective book management
• Provide constructive feedback on how to improve effectiveness and efficiency within the SDR role to SDR Managers and Sales Enablement
• Collaborate with team members to share and learn from best practices

Requirements

• High school diploma
• 2+ years of experience in an inside sales position

Qualifications

• 2+ years of experience making outbound/cold‑calls
• Ability to ask insightful questions and a keenness for problem‑solving across multiple channels
• High degree of resilience, enabling you to bounce back from setbacks
• Player mindset; strive to grow and develop and never back down from a challenge
• Powerful storyteller with the ability to clearly and confidently convey business value across key customers
• Unmatched work ethic – self‑motivated, knows how to utilize resources and initiative to overcome challenges
• Extremely coachable and willing to receive and implement feedback
• Excellent written and verbal communication skills
• Experience with Salesforce, Clari/Groove, Gong, and SalesNavigator

Benefits

• Medical, dental, and vision insurance
• HSA
• Employee stock purchasing program
• 401(k)
• Paid time off
• Holiday pay
• More details: franklincoveybenefits.com

Pay

Anticipated compensation for this position is an OTE of $76‑77k* split 80/20 between salary and commission.

Schedule

Hybrid – Draper, UT (Anticipated 3+ days in office); Full‑Time Exempt.