Sales Development Representative

About the role

Focal makes outdoor electric heaters for restaurant groups and hospitality operators. This SDR role offers real ownership in growing the company.

Responsibilities

• Identify and prioritize restaurant groups, hotel operators, and hospitality venues matching our customer profile, starting in the Bay Area and expanding across California and beyond.
• Build out verified contact information for key decision-makers such as VP Operations, Facilities Director, GM, or Owner.
• Run personalized first-touch outreach through the right channel for each account, focusing on Bay Area-based outreach where appropriate.
• Book intro meetings and qualify prospects against our criteria before handing off to sales.
• Monitor signals for new restaurant construction and build activity, flagging early-stage opportunities.
• Log all activity and account status in CRM, ensuring records are clean and attribution is accurate.
• Create account briefs and context to support warm and informed handoffs to sales.
• Contribute to a consistent view of pipeline health and upcoming opportunities.

Requirements

• Comfortable initiating outreach without waiting to be introduced.
• Meticulous about research, ensuring outreach is based on thorough intel.
• A clear, concise writer who crafts personalized messages to elicit responses.
• Organized and self-directed, managing a full outreach cadence independently.
• Genuinely curious about the restaurant and hospitality scene in the Bay Area and beyond.
• Comfortable building processes in a scrappy, early-stage environment.

Qualifications

• 1-3 years of experience in an SDR, BDR, outbound sales, or similar role.
• CRM experience (e.g., Attio) helpful.
• Familiarity with LinkedIn Sales Navigator, enrichment tools (Apollo, ZoomInfo, Clearbit), or construction tracking tools is a plus.

Why Focal

We're in the business of bringing people together, working with operators who care about creating great experiences. You'll contribute directly to revenue growth, seeing your work translate into real customers. The team is small, providing direct feedback and visibility into your work.

Pay

Flat fee structure (not hourly) + variable compensation tied to qualified pipeline and meetings booked.

Schedule

Remote – Bay Area preferred. Start date immediate.

Benefits

Available for full-time employees, including potential future benefits.

Contact

To apply, send a short note and your resume to christina@focalheat.co. Include why you're excited about the role and mention one Bay Area restaurant group or hotel you think would be a strong Focal account and why.