Sales Development Representative

About the Role

Firmable is the market-leading B2B sales intelligence platform in Asia-Pacific, with the deepest, most localised company and people dataset in every market we operate in. As a Sales Development Representative (SDR), you will own the top of the funnel: identifying the right prospects, opening conversations cold, and booking high-quality meetings that convert into pipeline for our Account Executives.

This is not a script-reader role. You'll think commercially about who to target and why, run your own research on accounts and personas, and tailor every outreach to land. You'll work cross-functionally with marketing on sequences, with AEs on handover quality, and feed market signal back into leadership. As we expand into the US, outbound excellence and pipeline creation will be critical to our success.

Joining the Founding team in the US, you won’t just “run sequences”—you’ll help build a new team and market. You’ll work closely with the VP Americas and Account Executives to test messaging across industries and personas, identify high-performing ICP segments, and build repeatable outbound motions that scale.

Responsibilities

• Prospect into target accounts via cold calls, emails, LinkedIn, and creative outbound tactics
• Qualify prospects and book high-quality meetings for the Account Executives
• Collaborate on outbound messaging, sequences, and value propositions tailored to US markets
• Research accounts, industries, and buying personas to personalise outreach
• Maintain clean, accurate data in HubSpot and prospecting tools
• Share insights on objection patterns, ICP quality, and market feedback
• Help establish early outbound best practices and documentation for future SDR hires

Requirements

This is a builder SDR role, not a volume-at-all-costs seat. You’ll likely be a strong fit if you have:

• 1–2 years of experience in SDR, BDR, or sales-adjacent roles (B2B SaaS preferred)
• Confidence on the phone and thoughtful in written communication
• Natural curiosity and enjoyment in understanding how different businesses operate
• Organisation, discipline, and ability to manage your own activity and output
• Resilience to handle rejection, ambiguity, and experimentation without losing momentum
• Desire to grow into an AE or senior commercial role over time
• Experience with tools like HubSpot, Firmable, Apollo, ZoomInfo, etc.

Benefits

• Help build the outbound engine from scratch
• Direct mentorship from the Head of Sales
• Clear progression path as the US team grows
• Exposure to regional GTM strategy, not just activity metrics

Who This Role Is NOT For

• Those looking for a highly scripted, volume-only SDR role with rigid sequences and instructions
• Individuals who struggle with rejection or need constant validation to stay motivated
• Those who prefer being told exactly what to say, who to target, and how to work each day
• Individuals uncomfortable experimenting with messaging, industries, and outbound approaches
• Those expecting a large team, clear handoffs, and mature tooling from day one
• Those not interested in understanding the broader business, product, or market context

This role is best suited for someone who wants to learn fast, think commercially, and grow into a more senior sales role over time.