Sales Development Representative
About the role
Are you a positive, enthusiastic, and self-motivated individual who enjoys engaging with people and building relationships? Enercon, a family-owned industry leader celebrating over 50 years in business, is seeking a Sales Development Representative (SDR) to follow up on inbound leads, nurture customer relationships, and develop strategic outbound outreach initiatives. This role does not involve direct selling, but plays a crucial part in maintaining engagement, identifying new opportunities, and supporting the sales process. You'll thrive in our collaborative, friendly work environment, enjoy profit-sharing programs, and have opportunities for growth. Join us in our brand-new corporate headquarters and be part of a financially strong company that values its employees.
Responsibilities
- Lead Management & Follow-Up
- Prompt follow up on marketing-qualified leads (MQLs), inquiries, and open proposals to maintain engagement and interest, meeting Enercon’s 10-minute goal for Website inquiries with Enercon’s Phone First Email Second Philosophy
- Build rapport & establish trust with potential customers, as a knowledgeable & friendly first point of contact
- Understand customer needs, challenges, and level of interest and connect them with our application experts & sales team as appropriate
- For leads not ready for sales: nurture those leads over time, ensuring consistent and meaningful touchpoints to increase engagement and readiness for handoff to the sales team
- Proposal Follow-Up
- Follow up with Enercon customers who have not taken recent action after requesting parts quotes, sample trials and other highly engaged activities
- Outbound Marketing (New Markets, Special Projects & Current Customers)
- Research, identify and proactively reach out to prospective customers through strategic outreach
- Initiate conversations with prospects via phone, email, and social media to understand their needs, challenges, and level of interest while consultatively positioning Enercon as a potential solution
- Strategic & Creative Outreach
- Apply a mix of art and science to lead nurturing—experimenting with different follow-up strategies, messaging, and communication techniques to improve effectiveness
- Develop and refine best practices for outreach, testing what works and continuously improving engagement strategies
- Maintain a high level of activity and persistence, staying proactive in reaching out to customers
- Data Management & Reporting
- Keep accurate and detailed records of all prospect interactions, status updates, and follow-ups in the CRM system
- Track and analyze engagement metrics to optimize outreach effectiveness
- Provide regular feedback to sales and marketing teams on lead quality and conversion trends
- Inbound Calls & Web Chat
- Serves as primary for inbound calls without a current existing relationship
- Serves as backup for inbound calls for sales managers when traveling or on the phone