Sales Development Representative

Position Overview

A Sales Development Representative with McCreadie Group, you'll generate new business opportunities by engaging healthcare organizations, hospitals, pharmacies, and research institutions.

Key Responsibilities

• Represent Cordance’s portfolio of products and services, using strong product knowledge and research to articulate how our solutions address customer needs.
• Focus primarily on new logo acquisition through inbound and outbound prospecting.
• Generate leads and build relationships by nurturing prospects and developing early-stage sales opportunities.
• Respond rapidly to inbound inquiries (“speed to lead”).
• Conduct high-quality, high-volume outreach (70–90 activities per day) through calls, emails, video, and social media.
• Schedule discovery meetings or demos with qualified prospects for assigned Account Executives.
• Utilize CRM (HubSpot), sales engagement tools, and data platforms (ZoomInfo) to track activities, log insights, and manage follow-ups.
• Collaborate closely with SDR leadership and Account Executives to develop and execute targeted prospecting strategies for assigned territories or accounts.
• Meet or exceed individual activity, qualification, and pipeline-generation goals.
• Share feedback, trends, and messaging insights with peers and leadership to continuously improve team performance.

Competencies

• Resilience: Ability to handle rejection, stay motivated, and consistently deliver in a metrics-driven environment.
• Coachability: Openness to feedback, eagerness to learn, and ability to quickly apply new skills.
• Curiosity & Problem Solving: Genuine interest in learning, asking thoughtful questions, and finding creative ways to connect with prospects.
• Ownership: A disciplined, proactive mindset with a strong sense of accountability for results.
• Growth Mindset: A drive to continuously improve, embrace challenges, and view setbacks as opportunities to grow.
• Strong communication skills, written and verbal, with the confidence to engage decision-makers.
• Ability to thrive in a fast-paced, high-energy team environment.

Required Qualifications

• Bachelor’s degree or equivalent experience.
• 0–2 years of professional experience (internships, part-time, or sales-related experience a plus).
• Comfort with high-volume outreach across phone, email, and LinkedIn.
• Strong organizational skills and ability to manage multiple priorities.
• Passion for sales and a desire to grow into a long-term revenue-generating career.
• Experience in B2B SaaS or lead-generation environments preferred but not required.

Preferred Qualifications

• Familiarity with CRM and sales tools such as HubSpot (Cordance’s primary platform), ZoomInfo.
• Proven success meeting or exceeding outreach and pipeline goals in a fast-paced environment.
• Strong research and prospecting skills with the ability to personalize outreach at scale.
• Understanding and application of BANT qualification methodology.
• Prior experience collaborating with Account Executives on account or territory strategies.
• Ability to balance quality and quantity in prospecting while maintaining precision under pressure.